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Drupal SEO Essentials is designed to be a dirt simple way to automate installation and configuration of essential Drupal SEO modules. It can be used as an stand alone module or an App.
Once the Apps module is enabled, go to admin > apps. You should see a list of available apps. Click details for SEO Essentials and then "install app". All required modules will automatically download and enable. Follow the instructions in the setup wizard to complete configuration.
As a stand alone module
Download the SEO module from the link below and place the files in your site’s module directory. Go to admin > modules and review any missing dependent modules for SEO Essentials. Download those modules from Drupal.org. Enable the SEO Essentials module when all dependent modules are available.
Avoid site file clutter by creating custom pages with a blank slate, useful for e.g. custom iframes, site validation XML files, etc. That said, this should be used as a last resort, it is strongly recommended to use customized solutions, e.g. Site Verify, instead.