Drupal’s automated language translation​ allows you to reach different audiences with localized content. Your messages and information can target specific geographic locales or audiences—and languages instantly and seamlessly appear. Ensure that content and documentation are authored, updated and delivered continually in any market around the world.

Core modules in Drupal allow full translation of every part of a site; content types and their particular fields, menus, blocks, taxonomy, users, contact forms, comments... Drupal also allows for detection of (assumed) preferred language — according to user’s IP address, browser settings, URL, session and more. This can be set up in the language detection and selection tab. In addition, Drupal supports languages with right-to-left text direction. Those available by default include Arabic, Hebrew and Farsi.

What’s the result?

• Widening of audience
• Unrivaled translation workflows
• Boost in SEO
• Higher conversions; CSA Research says that people prefer to make purchases while browsing in their native language