In October 2008, NuMedia Advantage launched the new Just Racing UK website, a racing and Triathlon (running, cycling and swimming) event management website. The build process was relatively complicated, involving a lot of modules, some of which were dropped, some of which worked right out the box, and some of which required a good degree of hacking and customisation.
Requirements
Just Racing's first website was created by a different design company and offered the visitor the ability to view up and coming race events, and book races electronically through a third party. As well as bulking out the process for the visitor, Just Racing incurred very high processing fees.
We were asked to take inspiration from the exiting site, but add the ability to: -
- Promote and Process events
- Offer payment processing online
- Vary sponsorships
- Create and manage online start-lists (based upon age and swim-times)
- Display previous years race results
- Manage race-specific newsletter subscriptions
- Utilise an existing database
It went without saying, but a fresh new look was also required.