Telly AwardsThe short video "What is Drupal?" won six Telly Awards, it was announced earlier this month. The video, produced by pingVision, is a fast-paced promo-style introduction to Drupal. The total running time is about a minute.

The video had its "premiere" of sorts at South by SouthWest this year, playing in the Acquia booth in the Trade Show area. I confess my own surprise when even the tech-savvy SxSW crowd was largely ignorant of Drupal. (Disclosure: pingVision is an Acquia Platinum Partner.)

We created the video in an attempt to answer just what the heck Drupal is to the masses of people who ask that question every day. We made it short and fast-paced because we believe that's what the web demands. People want answers now and don't want to sit through "um" and "er". One thing I learned from producing promos and trailers is that people can absorb information incredibly quickly in a video. In the amount of time some videos take to slow-fade-up their main title, we've already pointed out that Drupal is considered a Content Management System and an Application Framework. And if the video goes by too fast, the viewer can watch again. It won't take a minute.

The video was produced on an Apple Mac Pro using Final Cut Studio, at 720p resolution. The 3D motion graphics and compositing were created in Apple's Motion. Audio was mixed using Soundtrack Pro. The voiceover (not universally appreciated, it seems) was by yours truly. We used library music for the soundtrack. It's hard to put a number on the hours, but it was probably about 20-25 hours of postproduction once the script was together and the screenshots were gathered. The final FLV video files were encoded using Sorensen Squeeze. It was something of a challenge, as the rapid on-screen motion and cuts made conventional forms of P-frame and B-frame compression of limited value.

The Telly Awards website says:

The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web.

Since 1978, our mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity. The 29th Annual Telly Awards received over 14,000 entries from all 50 states and 5 continents.

Judges evaluate entries to recognize distinction in creative work — entries do not compete against each other. Instead, entries are judged against a high standard of merit. Judges score entries on a performance scale and winning entries are recognized and awarded as Silver or Bronze Winners based on the combined scoring of the judges who evaluate each entry. Empowered to uphold the historical standards of the Telly competition, judges may award top honors to more than one entry or no entries in a particular category. All decisions of judges are final.

More information can be found on the Telly Awards Fact Sheet [PDF] and the Press Release.

The video is presented below.

pingVision, which was producing video and designing DVDs before Drupal work took over in 2005, plans to release more videos in the coming months.


johnhanley’s picture

Wow, nicely done... great production values and doesn't try to do or say too much... just the right amount of information to entice potential converts and affirms what the rest of us already know.

Congrats to all those involved.

linclark’s picture

Definitely, short and fast-paced is what the web demands! This is a great teaser to get people interested.

si_odong’s picture

great video for a great award. congrats!!!

attila_fabian’s picture

I just love it. My clients and prospects will love it, I am sure.

aleagi’s picture

Congratulations for the video and the award!


Luiz Gustavo Aleagi Nunes `°º¤ø,¸¸, |
Desenvolvedor Drupal | Padrões W3C | Acessibilidade
¸,ø¤º°`°º¤ø,¸¸,ø¤º°` Nosce te ipsum...¸,ø¤º°``°º¤ø,¸¸,

kyutums’s picture

I just saw that video and found it to be very engaging. I like the graphics, the movement, and the humor. Veeeeeery good work! Congratulations for very well deserved awards. :)

introfini’s picture

It would be great to have it translated in other languages. I can do it for Portuguese :-)


José Fernandes

laura s’s picture

I've posted the video on DotSub. It's now available for translation and subtitling.

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Laura Scott :: design » blog » tweet

marvil07’s picture


I want to translate it, but first a transcript, if someone have time, please upload it to dotsub :D

(it's not a srt, just plain text)

marvil07’s picture

marvil07’s picture

Well, I hope my transcript and Spanish translation were good enough :-p.

laura s’s picture

Awesome! Thanks!

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Laura Scott :: design » blog » tweet

laura s’s picture

Thank you, everyone, for the kind words!

I wanted to clarify a point made in a hastily written post....

People want answers now and don't want to sit through "um" and "er".

While there certainly are screencasts like that, I did not mean to characterize Drupal videos in general as such. There are many fabulous Drupal videos out there (see for links to oodles and more). If you haven't yet, be sure to check them out!

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Laura Scott :: design » blog » tweet

aac’s picture

A very nice video!! Congratulations!!


joep.hendrix’s picture

Very nice.
Well done!

CompuBase, Dutch Drupal full service agency

richrowley’s picture

So can I use Drupal for expanding some of my websites? Right now I use a lot of free blogs like blogger to create my content, often things like -

Could I use Drupal to create and expand with much more professional sites?

Any help would be much appreciated.


aac’s picture

yeah!! you can expand much more by using drupal. Invest some time and see the results!!
All the best!!


develCuy’s picture

I really like MUCH more the phrase "Power to Connect" than "Community Plumping", some plans to update the official slogan?


See you at Drupal Picchu 2017, Oct 30th - Nov 3rd, Cusco - Perú

mbutcher’s picture

Wow... what a fantastic one-minute intro. The awards were well-deserved.

Haarek’s picture

Congratulations with a fresh, inspiring, and highly entertaining video!

FWizard’s picture

Grats! I must say that I love the looks of the award too.