Row Eleven Wine Company in Marin County, CA came to ISL Consulting determined to create an online store that reflected the many sides of this unique specialty wine producer. It had to both serve the company's immediate objective to sell more wine online and be able to incorporate a number of new features in the coming years.
Requirements
Since the company had a number of specialty wines, at least three separate branding sites were needed, run by the same administrators.
The firm’s founder, Richard de los Reyes, a charismatic winemaker, needed his own blog to share his thoughts and deep knowledge of Napa Valley vintner history.
A single e-commerce shopping cart was needed to integrate products across all brands. Finally, the platform needed to be able to incorporate the first of a growing list of community features, and be expandable in the future to service the needs of the firm’s many distributors and restaurants in the coming years.
ISL recommended Drupal because it would allow, with a little training, largely non-technical managers to run the website. The registration system could allow Row Eleven to begin building relationships with its community of customers and re-sellers.
Still on Drupal 7? Security support for Drupal 7 ended on 5 January 2025. Please visit our Drupal 7 End of Life resources page to review all of your options.
