Late in 2008, an idea began to gather steam. The idea was to launch a news website about Canadian motocross, but not just another site that dealt with the industry from a sterile, detached viewpoint. Direct Motocross was born from a passion to create a site that captured the true spirit of Canadian motocross, the grit and the grime and the grease.
Drupal has strong credentials in news websites, so we saw it as an ideal fit. Using Drupal also meant that we could quickly incorporate links to popular social media websites, sophisticated (but intuitive) image handling, and more.
All this planning was taking place against the backdrop of the most severe economic downturn in 80 years, and Drupal made it possible to develop a feature-rich website without requiring an extensive team of developers. What's more, core development took place during a very tight development window, as we wanted the site to launch on Jan 1, 2009.