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Drupal E-commerce with Ubercart 2.x, by George Papadongonas and Yiannis Doxaras, is a new title from Packt Publishing. It is aimed at business owners and ordinary Drupal users without development expertise who want to create, administer and design their own online shop. This is the first title that deals with Ubercart 2.x, providing non-technical users with information about how to sell shippable goods, downloadable products, recurring memberships, and event tickets, as well as enable other complex interactions using various contributed Drupal modules. As a reader of drupal.org, you can receive a 15% or 20% discount (see below) and benefit the Drupal Association!
Some of what you will learn
- Create a powerful e-shop using the award-winning CMS Drupal and the robust e-commerce module Ubercart
- Create and manage the product catalog and insert products in manual or batch mode
- Apply SEO (search engine optimization) to your e-shop and adopt turn-key Internet marketing techniques
- Implement advanced techniques like cross-selling, product comparison, coupon codes, and segmented pricing
- A step-by-step tutorial with an example-oriented approach and many screenshots to seamlessly guide you through the book
About the book
A practical guide to building and customizing a fully functional E-store with Ubercart and Drupal.
This book guides you through the process of creating, administrating and marketing an online store, providing information and tips for raising your sales and your customer support. It will also show you how to maintain and add advanced capabilities to your company's e-shop.
If you are a merchant wanting to invest your precious time to update the online presence of your company, or a web site designer wanting to expand your business and offer innovative solutions to your clients, this book is written for you. You don't need any programming experience to install and customize your online store. The procedure is well structured and easy and all we ask you to do is to follow some simple steps in order to complete some specific tasks in each chapter. The book will guide you through the installation and configuration of Drupal and Ubercart. From there it covers specific areas like managing orders, as well as customizing the front-end and user interface. At the end it covers advanced topics like Internet marketing techniques and search engine optimization.
When you reach the end of the book, not only will you have a working store, but you'll also have obtained the knowledge required to customize it to your specific needs.
Get 15% or 20% off!
We have secured an exclusive 15% discount for the print version and 20% for the eBook when you buy through PacktPub.com. Just enter the discount codes DrupalEcom15 (for the print version) or DrupalEcomeBook (for the ebook), to the shopping cart. As with all of Packt’s Drupal books, Packt will be donating a percentage of its sales to the Drupal Association.
About the authors
George Papadongonas (infowonders) is the owner of a small web development firm located in Athens, Greece. He started his career as a freelancer web developer in 2000 and works with small and medium-size enterprises. He has experience in many development platforms, but fell in love with Drupal in 2007 and with Ubercart in 2008. He is a member of the Drupal Association and an active supporter of the open source community.
Yiannis Doxaras has studied theoretical physics at University of Athens and University of Cambridge. Yiannis is an active contributor to various open source projects using Java, Python and PHP technologies. He is a serial entrepreneur and innovation broker in Greece and the Balkans.