I've just recently completed work on a personal website for ex-NFL running back for the Kansas City Chiefs, Christian Okoye. The site was created using Drupal 6 and Ubercart and is used to showcase events and products.
This is a business I run alongside my freelance Drupal work, so design and development was done in house. For the concept, we decided to steer as far away from traditional business/rental websites as possible, and go for a much more 'designed' approach. We took as much of our high-tech equipment catalogue as we could to a remote location, and photographed a full-page background image, striking a contrast between the technical nature of the our services and the location-based nature of much of the work. The black-and-white aesthetic fit the feel we were after, which we could then offset with the company's dominant blue colour. The whole thing comes together somewhere between a portfolio site and ecommerce catalogue.