Lehigh University: Website Usability Testing among Prospective Students

Lehigh University Alumni Memorial Building

Like most higher education institutions in the current environment, Lehigh relies heavily on its website to engage and recruit prospective new students.  

Concerned that it did not have enough significant data about users to drive decisions designed to improve the usability of the existing site, and interested in gaining insight into the navigational elements that prospective undergraduates were most comfortable with or found frustrating, Lehigh University partnered with Promet Source on a usability testing initiative.

Sectors: 
Education

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