Market Segmentation

Market segmentation screenshot

Initial exploration of target Markets. See source file in Figma.

Target Markets
Mid-Market Digital Agencies ($250M-$1B) Non-profit org Universities / Schools
These organizations want to deploy websites quickly and with minimal ongoing maintenance for their clients
Hypothesis: Bespoke roles		 These organizations often lack budget for dedicated IT staff but need a robust platform to engage with their community, manage events and raise funds.
Hypothesis: Shared hats		 There might be on central IT team used for the whole organization's internal staff needs and students. How can we empower admins of these sites to manage sites with limited IT support?
Hypothesis: Shared hats

Keep in mind for the future:

Enterprise (> $1B)

Enterprise level teams with bespoke roles, limited Drupal knowledge, focused on managing content and sites across their entire organization. This could include:

  • Manufacturing/Engineering + Supply Chain/Logistics
  • Financial Services, Banking, and Insurance
  • Food & Beverage - Manufacturers, Distributors, Grocery Stores, and Restaurants
  • Consumer Goods - e.g. Apparel & Fashion, Footwear, Accessories, Jewelry
  • Travel/Transportation and Hospitality
  • Education/Higher ed
  • Healthcare and Life Sciences, Pharmaceuticals
  • Non Profit
  • Media & Entertainment
  • High-Tech/Software
  • Business Services
  • Energy & Utilities
  • Publishing
  • Sports Teams & Leagues
  • Digital Agency/Web Development