This is the work in progress for the User Personas for Drupal Starshot. The work done so far has been done and share with the community by the Acquia UX team.

The PDF with all the Personas can be found in this file.

Drupal CMS Personas (Q2,2O24)

These are the buyer archetypes for this solution. They are focused on increasing revenue, reducing costs, and improving ROI.

This persona was put in charge of planning and executing content strategy and the vision of their leadership team. They are very interested in measuring key KPls to report progress back to the leadership team.

This persona is in charge of the day-to-day; crafting content to drive organic site traffic.

These personas collaborate to quickly craft branded themes and templates for their clients or their organization to utilize.

Sometimes these tasks are completed in organizations with limited resources by personas who wear shared hats (not Mid-Market Agencies).

This persona is in charge of managing roles, permissions and governance on the platform.

Hypothesis we've made:

Questions we still have:
  • We hypothesis that Non-profit and schools/universities might have shared hat roles "The Creative” and "The Developer” to accommodate for the limited resources available at the organization.
  •  We hypothesize that non-profit orgs and universities/schools will change their site templates infrequently. They will define page layouts for their organization and allow others to add information within those pre-defined templates.
  • We hypothesize that mid-market agencies will need to configure new templates per client as projects arise. They might have a few templates that satisfy 80% of the use cases they run into , but the client's branding/design system just needs to be applied. Projects might warrant customized modules/code outside of the original templates on a project-to-project basis.
  • Amongst these personas, who would you hypothesize is doing dynamic text mapping? (structured content)
  • Amongst these personas, who would you hypothesize is completing admin tasks? Is this shared by multiple roles?
  • Amongst these personas, who would you hypothesize is setting up IFTTT rules?