• Role names: Graphic designer
  • Levels of Permisisons Granted: High (Contributor)
  • Department: Design, Branding, Marketing

“I don’t want to be in charge of the day-to-day of creating content. I want to set the team up with our brand guidelines and design system to keep consistency across our digital experiences.

This persona is can be described by others as creative and a connector.

Jobs to be done

  • As a designer, I want to collaborate with front-end developers to locate any existing brand guidelines and design systems the client may have.
  • As a designer, I want a simple way to migrate any existing brand guidelines and design systems into the CMS.
  • As a designer, I want to simply connect the design system to existing themes.
  • As a designer, I want to enable a broad group of colleagues to create content without sacrificing the quality of the design.
    • I want to craft and enable specific content types, file types, media types, other entity types, taxonomy vocabularies, and views they can use.
  • As a designer, I want to collaborate with front-end developers to understand the most common use cases so we can solve for 80% of the use cases content editors may be tasked to create. 
  • As a designer, I want to make sure our sites are compliant with local and global laws.  
  • As a designer, I want to make sure there are guardrails baked into the templates I create to keep content creators within certain parameters.
    • Color palettes
    • Error messages if text is clashing with background colors.
    • Limited variations for certain components.
  • As designer, I want quick access to in-product support; help documentation, view support tickets, submit support tickets.

Decisions they must make

  • Anticipating content editor errors: Do we need more error/ validation prevention in this template?

Pain points/Frustrations

  • Why do I always have to wait for the developers?
  • Cumbersome migration of existing brand guidelines.
  • Technical workflows/language is confusing
  • Charts are always  a huge struggle for providing accessibility. 
  • I don’t want to spend a lot of time in here. I want to set up the content team to be independent in their projects.

Content types they configure

  • Unstructured content
  • Add 2D and 3D photos
  • Videos
  • Update colors
  • Configure text size, font, type (paragraph vs. heading)
  • Thumbnail photos
  • Links
  • Paragraphs
  • Dates
  • Lists
    • Nested components (accordion menu)
    • Bulleted lists
    • Numbered lists
    • Table
    • Gallery
    • How are they filtered?
    • Sort options
    • Adding relationship with other content