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By Promet Source on
The American Camp Association® is a national organization serving the more than 15,000 year-round and summer camps, that are attended by more than 26 million campers. Committed to collaborating with those who believe in quality camp and outdoor experiences for children, youth, and adults, the ACA provides advocacy, evidence-based education, and professional development.
As the ACA’s Drupal 7 website was “nearing the end of its shelf life,” stakeholders sought an upgrade to Drupal 9, and leveraged the opportunity to closely evaluate every aspect of their seven-year-old site.
Why Drupal was chosen:
The website was previously on Drupal 7. While an upgrade to Drupal 9 was needed, Drupal remained the CMS of choice.
Describe the project (goals, requirements and outcome):
The site was deemed: “not bad, but stale,” and essential goals included:
- A user experience that pivoted away from the previous site’s outdated look and feel, and accurately conveyed the ACA’s thought leadership role;
- Clean and simple navigation;
- Close adherence to Web Content Accessibility Guidelines to ensure inclusivity for users of all abilities;
- A modern, refreshed look and theme that reflected the ACA’s thought leadership within the industry as well as all out-of-school time experiences; and
- A flexible design system that could be easily updated as needed.
Provus, which is Promet’s flexible, component-based design system, was implemented to enable non technical content editors to easily update pages and switch up layouts.
Primary and secondary CTAs were implemented through the site with a focus on user journeys and highlighting the full scope of what the ACA has to offer.
More prominent highlighting of events, online learning opportunities, and the bookstore, served to help drive profit goals.
The site was a recipient off a 2022 Web Excellence Award for “Mission Driven User Experience.”
Technical specifications
Drupal version:
Drupal 9.x
Key modules/theme/distribution used:
Why these modules/theme/distribution were chosen:
Faceted search along with the build out of proper taxonomy, served as the foundation for more robust search functionality.
Provus enable non technical content editors to easily update pages and switch up layouts utilizing drag-and-drop functionality.
Organizations involved:
Sectors:
Non-profit
