Vimal Joseph (vimaljoseph)

I am an IT professional and passionate Free Software enthusiast with over 18 years of expertise in diverse technologies and projects. During my career, I have worked with clients worldwide, delivering successful solutions that meet their needs and exceed their expectations.

My area of specialization is in Drupal and Marketing Technology projects, where I have extensive experience in architecting, designing, developing, and implementing projects. I have delivered numerous successful projects in these areas.

One of my key achievements has been designing, and building solutions for high-profile clients, including a multilateral development bank, a global leader in management education, and a highly scalable news portal with over 1 billion page views a month. These projects were built on Drupal, and I am proud to have contributed to their success.

I'm focusing on building products and solutions that help automate and deliver value to organisations' Marketing and Communication teams. This includes Website Personalization, Support tools for data-driven decision-making and Automation.

I have published numerous articles in our company blog on various topics like

• Creating a Unique Experience for Every User: Personalizing Drupal Websites
• Website Personalization: Tracking and Reporting Impressions and Clicks on the Personalized Messages
• Website Personalization: Our Attempt to Design a Personalized Digital Experience Engine
• Custom Channel Groups in Google Analytics 4
• Say Goodbye to Universal Analytics: A Guide to Privacy First Google Analytics Alternatives
• Drupal Updates vs Upgrades vs Migrations: What's the Difference and When Do You Need Them?

You can get more articles here.