In two decades in graphic communications, I have focused on marketing technology, workflow best practices and change management.
After a freelance career in publishing production, map and information design and DTP consulting, I enjoyed an 8-year run at EastWest Creative, producing print and online marketing for national brands such as Kraft, Nabisco, Labatt USA and Reckitt Benckiser.
Moving to TracyLocke in Wilton, CT in 2004, I developed the Marketing Technology department, focusing on Digital Asset Management, Online Creative Customization, Marketing Operations Management, and other web-based marketing communications applications. Clients included Pepsi, Frito-Lay, Pizza Hut, Guaranty Bank, Del Monte, SurgiQuest, as well as some of TracyLocke’s sister agencies in the Omnicom family.
In 2009, I launched Resonetrics, LLC, dedicated to helping businesses exploit the ease and speed of internet communications to empower communities of customers, franchisees, suppliers, and distributors.
- Member for
- 10 years 3 months
- 1 edit