Healthcare

Overview

Doctors save lives. Nurses, specialists, and frontline health workers carry the weight of care every day. When something changes in treatment protocol, when new research emerges, or when a safety alert goes live, these professionals need to know. And they don’t have time to dig through broken systems or outdated dashboards to find it.

To support this, a multinational pharmaceutical company built a digital learning platform for medical professionals. The goal was clear: provide reliable, easy access to high-quality educational content.

Overview

Healthcare doesn’t move on a clean schedule. People don’t decide to quit smoking or start treatment after scrolling through three pages of brand messaging or watching a campaign video.

It happens in a moment, and that’s when people search for help. Maybe they’re looking for nicotine replacement therapy. Maybe they’re comparing treatment options. Either way, in that moment, they’re overwhelmed and need clarity.

Overview

We partnered with a pharmaceutical company managing a portfolio of consumer and prescription products across several regional markets. 

There was no existing site. Product content typically had to be forced into shared systems designed for broader portfolios. These setups grouped multiple products, teams and workflows into one place, which made updates slower, increased compliance risk and left no room for product-level control.

The Sherbrooke Health Expertise Center (CESS), owner of the MSI platform known as "Online Care Procedures (OCP)," is dedicated to enhancing the quality and accessibility of healthcare information. This digital platform serves as a vital tool for healthcare professionals who need quick access to reliable information to provide the best care possible. 

This is a private portal, only member organisations can see the authenticated portion of the portal.