the idea is simple. I'm suggesting that you give it a go, that is try and create a site for an idea you've got in 20 minutes. Don't worry about the finer details, just get it up there as an embryo or scaffold that embodies your bright idea. And if you can, please record the effort, post it on Youtube and insert here so the rest of us can learn from your Drupal prowess.
That brings up another part of the concept. I'm hoping that we may collectively develop a rich resource of examples for newbie Drupal developers wanting to know just how to setup a new site.
OK, so by forcing us into short bursts of site creation (I'm suggesting 20 minutes for the moment) we may do a number of positive things.
1. get us over the procrastination barrier.. come on , 20 minutes , just do it, don't use perfectionism as an excuse, let it all hang out
2. release the creativity still dormant amongst the Drupal community (not that plenty of creativity hasn't already been released.. just look at Drupal itself! )
3. create a nice set of example videos/stories for less experienced drupallers
4. simply give release to yet another crazy idea that popped into my head.
5. lead to greater exposure for Drupal as a kick ass CMS
6. If we constrained it to just using Drupal 5.0 (the not yet released CVS version) we'd generate some great testing to aid debugging. Another benefit is the forced limit of having very few contributed modules available for Drupal 5.0 - keeps us to a standard set and shows what can be done just right out of the box.