Node Reference Formatter

I have a view that displays a cck node reference. When I added the node reference to the view there is an opportunity to select a format for the field [title(link), title(no link), teaser, full node]. However, no matter what I set the format to the view always seems to use the "title(link)" format (and I do clear the cache after changing this configuration). Are node reference fields always displayed using the "title(link)" format in views or am I doing something wrong?