We have been offered one full-page ad in the Free Software Magazine, a free magazine for the free software world. As such, we are calling all designers to come up with one kick-ass Drupal ad which conforms to the specifications at http://freesoftwaremagazine.com/advertise/. Just share your artwork in the comments so we can openly discuss and revise it. Finally, we'll submit the best ad for publication. Read on for more information.
As explained on http://freesoftwaremagazine.com/advertise/, the target audience is best described as:
Geeks, IT professionals, managers, programmers, system administrators, free software enthusiasts, patent fighters, and anyone who is interested in the future of Information Technology.
Take a look at the existing marketing resources for things like logos to start from.
At the same time, we also want to create new a Drupal leaflet (or update the old version). We've run out of our existing supplies, so we'll be printing at least 1,000 of any new version, which we hope to distribute at all major FOSS conferences (eg. OSCON USA, OSCON Europe, FOSDEM, etc.). That or we'll talk the girl scouts into bringing copies door to door.
In addition, the leaflet will be available for download at drupal.org for everyone to print and distribute. The current version, designed by kika, received a prominent spot on drupal.org's main page (in the upper-left corner) so have no doubt that your design work will be widely seen and appreciated.
Questions? Don't hesitate to ask us in the comments. Have something to show? Post it in the comments.
Comments
Congrats, Drupal!
It's awesome to see Drupal being recognized in the magazine!
I'd love to give it a shot; hopefully between the 2 clients I currently have I can find time to create an ad.
Since I can't churn out tons of code to contribute, this is a good opertunity for us other (not-so)geeks to give something back.
To keep things organized, here is a list of my submissions (also found elsewhere below).
http://www.nautilus7.com/drupal_ads/drupal_ad1.jpg
http://www.nautilus7.com/drupal_ads/drupal_ad3.jpg
http://www.nautilus7.com/drupal_ads/drupal_ad4.jpg
http://www.nautilus7.com/drupal_ads/drupal_ad5.jpg
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
concept and copywriting
Just wanted to add that an essential componenet of a kick ass ad is well written prose and an excellent concept. A designers work is often to take that and add the iceing to the cake.
Powerfull Simplicity
Here's mine
hope it helps to get those creative juices flowing in support of Drupal
http://www.econsultant.co.za/files/magazine_ad.jpg
I have the large version according to specifications at http://freesoftwaremagazine.com/advertise/
I like it
however, you need to make the spacing consistent.
additionally, I don't know that I'd use "Drupal?" for a header.... "What is Drupal?" would probably be better.
Put your money where your mouth is!
Message needs work
I think the message needs work. No need to explain that the target audience is the magazine's audience. No need to put that much emphasis on the fact Drupal is free. (Remind that this is a magazine dedicated to Free Software.) I'd focus on Drupal's strengths, rather on what any CMS can do for you.
This is greast!
Im no artist so I just make a suggestion.. Why not something like "A collage of the booklet" on marketing resources. Or the new version of it, if there would be? With a screen cap of drupal web site or a collage of sites which uses drupal on the right side?
Work smarter, not harder!
jeff@digitalsolutions.ph
jhefmv [at] gmail [dot] com
Work smarter, not harder!
Target audience !
I glanced this magazine, and I suspect that the target audience for that magazine is technically trained IT administrators with sites to set up and a political awareness of free and open source software.
These guys know what content management is. Don't bother to tell them.
They don't all know where to get good community plumbing!
They need proper evidence that Drupal will be the right choice for their intranet knowledge sharing solution, their NGO community site, their ...
How do they get that? Not by stacking claims but by quoting trustworthy people they recognize and have a "virtual relationship" with.
Drupal can boast the Howard Dean campaign - now Civicspace. So get a testimonial from those guys saying that Drupal was the right choice to change the inner workings of US politics.
Drupal is the platform to spread Firefox. So get a testimonial from these guys saying that Drupal was the right choice to spread the worlds best browser to 50 million people ....
Drupal was the choice of a Yahoo internal project. Let's here these guys tell that Drupal was the right choice to make Yahoo work better.
Drupal was the choice of Macromedia founder Marc Canter to build Ourmedia - the future of shared media.
Content Management is NOT a selling point these days. Social Software is and FAST implementation and deployment sure is too.
Dropping in from Langemarks Cafe.
Didn't mean to
As I may come across as an a**hole in the above comment, I just wanted to add that I have used Drupal for years, and I love it. I think Drupal is winning market share very fast. Maybe even too fast (can the community absorb all those newbies without too much mutual frustration? And without losing focus. It takes time to understand what Drupal really is - and is not)
I think the strong points of Drupal is taxonomy, syndication, aggregation and the ease with which programmers can create new modules that are totally integrated in the system (Drupal is a developers system). This makes Drupal the natural choice to build a community site.
If you want a standard content management system for your company website I believe Drupal is still not the natural choice - even though it sure can be done very well in Drupal. Mambo, e107, Typo3 and the like are often better choices because they have a more "page" and "site tree" oriented approach, and because site design may be a little easier to some.
I think Drupal should stress the strong points, and try to get the attention of those who will benefit the most from moving over to Drupal. I don't think we should lure people to Drupal who could do better with another solution, as it will most likely create frustration and a mixed signal in "the loop".
Let's stay focused.
Sell Drupal as community plumbing and not as content management.
BTW: Dan Gillmor now uses Drupal for his project "Bayosphere" - another strong "seller"!
Best
Gunnar
Dropping in from Langemarks Cafe.
Right! But why?
Hmm, my comment might be pretty offoptic, but...
I think you are absolutely right - Mambo, Typo3 and other systems are easier to understand when you are looking for a strict content management solution, because of their page and site tree oriented approach. However, I like Drupal because of it's modular design (very very much!) and the 'easy' interface (in contrast with for example Typo3). So: I prefer Dupal! :-)
However, the sites I develop are mainly just static pages with tree-like structures. Wouldn't it be nice to be able to configure Drupal in such a way that it acts more like a 'strict' content management system? I've got the feeling that the internal structure is very well able to handle this. There are of course some modules that assist in achieving this (like the sitemenu module), but they still don't create the tree-like 'feeling'. I understand that you think that Drupal should be mainly community oriented, but there are so much similarities in the requirements of both when looking at a CMS..! I might be missing things, but as an average user, I've been having problems with this..
Stress the strong points
I agree with that, let's go on :
- clean coding
- modular structure
- easy and fully expandable
- light
- strong community
- reliable
- fast
- taxonomy
- versatility (I mean here that we can do quite anything with nodes)
- in/out RSS feeds
- feature full right out of the box
- many more bringing by the community
As saying above, let's show that drupal underlyes many big projects, so we could make something like a "patchwork" of the themes used by these big projects plus of course druplicon because we need something showing the drupal identity !
Regards,
Eric
Testimonials very strong
These sorts of testimonial-like statements are very strong - excellent "pull".
However some of the ideas below are great too - so, why not put an URL into the ad, and when people link there, they get a list of these compelling Drupal users, right off the bat. Two bangs, one buck.
Rick Cogley :: rick.cogley@esolia.co.jp
Tokyo, Japan
Reach broad range of users.
Simple and to the point:
http://www.nautilus7.com/drupal_ads/drupal_ad.jpg
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
Begs viewers to find out more:
Mysterious and humorous.
(More for concept than actual submission)
http://www.nautilus7.com/drupal_ads/drupal_ad2.jpg
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
I like.
I like.
Is the first one a 'Grassroots Druplicon'?
A couple of random ideas:
Thanks! Will modify.
Yeah, the first one is a grassroots Druplicon. I wanted to make it look fun, and show Drupal is for anyone - not just super-techy folks.
Great suggestions! I'll make the changes :-)
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
Revised v1.
Here is a revised example:
http://www.nautilus7.com/drupal_ads/drupal_ad3.jpg
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
tassles are often gold
tassles are often gold :)
Currently when looking at it, my eyes tend to stray more and more to the right. It's purple and the hat make's it 'bigger' I guess. The grass roots wasn't immediatly appearent but makes sense (I thought punk).
I wonder what it would look like with the 3d style Druplicon.
My wife likes it too.
-sp
---------
Test site...always start with a test site.
Drupal Best Practices Guide
-Steven Peck
---------
Test site, always start with a test site.
Drupal Best Practices Guide
this has my vote!
One suggestion: the writing teacher in me says dump the period after Drupal. It's grammatically correct, but stylistically I think having the period after Drupal detracts from the word Drupal.
Liking it
Clean, sharp design. Very nice!
I think that if you go with more than the 3 from example 1, go with 9 or 25 diverse face icons (with the blue druplicon in the middle). Others might include politicians, athletes, bands, movies -- it would be nice if at least one was identifiably female, too. The copy below might reflect this diversity of users as well.
Going back to the first concept, the 3 faces alone kind of say it: all ages, from shaggy punk to bowtie businessman. I like that concept, too. Simple and elegant.
My own take on the urinal ad is that's a great example of advertising a negative message. I'm glad that one's not the popular one! ;)
Additional suggestion: A small box on the side slugging 4-5 words from a rave review, with citation. Reviews count for a lot for many people. (E.g., "The Best CMS in Open Source" --Magazine Magazine)
One quibble on the copy: Personally I don't care for the "http://" in print ads. I feel that, now that we're in 2005, "www.Domain.com" or simply "Domain.com" are enough to convey the message that this is a website we're talking about here.
.:| Laura • pingV |:.
_____ ____ ___ __ _ _
Laura Scott :: design » blog » tweet
Thanks!
Thanks for the suggestions :-)
I agree too, and I think that the fewer Druplicons, the better.
An ad should be something quick that the viewer sees and BAM they get the message. It shouldn't be something to that one needs to stare at and try to figure out. The quicker, the better.
I will create a new version with some more Druplicons to balance it out.
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
link to "About" page
might be good to give the link
"drupal.org/about"
so that the ad reader gets sent to more extensive marketing materials, rather than left to find their way there on the drupal.org home page.
more suggestions
I keep coming back to to the image and have a couple of more suggestions:
1) "open source" in the last line should not be hyphenated.
2) I mentioned previously about dropping the period after Drupal. Try also dropping it on the next sentence and playing with the capitalization to see how it changes things. For example,
the Content Mangement System for Everyone
(emphasizes CMS and Everyone more)
the content management system for everyone
(all lower case can seem more friendly)
italics for the whole sentence may make a difference, too.
Clarify
Imagine asking a random person on the street what the green Druplicon stands for.
I don't think anyone will respond with 'grassroots'. I think we need keywords to go with the Druplicons. It is not necessary when we have many Druplicons, but if we go with the "3 Druplicons"-version, I think it is.
even with the more druplicons
The sentence with "to find out why more corporations, schools, and small businesses . . ." acts to explain the meaning of the druplicons. So perhaps this sentence explains all the druplicons except for the standard blue one. "Civic organizations" could apply to the green one. "Interntational communities" might be another one (to apply to the multi-colored druplicon).
Keywords
Here is the 3-Druplicon version with keywords and some example/description text. Could be changed to anything.
http://www.nautilus7.com/drupal_ads/drupal_ad4.jpg
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
Add drupal.org URL?
Perhaps add drupal.org?
I would be afraid many users would instinctively try drupal.com.
Link @ bottom
It includes "drupal.org" in the bottom text:
"Visit drupal.org to find out...."
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
use the drupal slogan.
Allthough I like you tagline "the content management system for everyone" it looks like the slogan here.
And our slogan is "community plumbing". I am nost sure how to solve this, but IMO we should not invent a new slogan for each campaign, bus stick with a single one.
For the rest: I like the idea a lot. +1 from me for this one.
[Bèr Kessels | Drupal services www.webschuur.com]
can still work in community plumbing
"Visit drupal.org to find . . . are choosing Drupal as their community plumbing."
Use a specific URL alias
I think it is OK to send someone to the general site from an ad. But, it is also a concept to send them to a specific page related to the ad, so that you can control the experience. Something like -
"Visit drupal.org/concept ... "
That page then gives further explanation, tying into the ad, and/or links to the most clearly explained pages. You can also track hits on that page or alias to see what the response was.
Rick Cogley :: rick.cogley@esolia.co.jp
Tokyo, Japan
That's an excellent idea!
Having a specific page on drupal.org specially made for those who see the ad is a great idea!
Would not only help tie the ad to the site/software, but as you said - it would also provide a tool for tracking the effectiveness of the ad.
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
Very nice!
I think just a few drupalicons is fine, not too many or its overkill.....and yes I agree with dropping the http:// part!
Overall though, I think its great, its colorful enough to grab their attention, and makes people want to find out more. Great job !
I am not too sure what kind
I am not too sure what kind of druplicon the one on the left should be...
First impression: a french one, with the typical basque hat and the moustache. But then the italian flag is confusing me.
econsultoria
Huh? You mean
It's not the most powerful?? Say it isn't so!! :)
Love the idea
I love the idea, but we should have many more Druplicons ;). I'm quite good with vector tools myself, I can help out.
We could even match each Druplicon to an example site and put the URL below each? It sends out a powerful message.
Some more ideas:
- Artsy Druplicon (paint brush? pencil?) -> terminus1525.ca
- Journalist Druplicon (camera? photograph? recorder?) -> nowpublic
- Geek Druplicon (shell prompt on his forehead) -> kerneltrap? gnome footnotes?
- Sporty Druplicon (ski glasses? rugby mask?)
- Biologist/Scientist Druplicon (white coat, test tubes) -> www.soybeanrust.info
Not sure how feasable they all are, I'll see if I can do some sketches.
By the way I've been thinking of changing the 2D Druplicon so its proportions match the 3D one better. The eyes are bigger and not as low, this makes it less 'evil'.
Also, I think the small druplicon in the bottom-left corner should be the 3D one:
See the CVS repository for other formats. There's also an SVG of the word Drupal in the font we use on this site.
--
If you have a problem, please search before posting a question.
Re: Love the idea
Ohh, what about a red panda for Spreadfirefox.com :-)
Robin
--
Robin Monks / Socials
I build teams and technology for positive change.
the bow tie
is a nice touch :)
Drupal Adverts You'll Never See...
Image: Close up photo of a seriously obese waistline, with a tight belt straining to keep it in.
Strapline: Drupal - all the content management you'll ever need.
OK, that was my joke proposal, more serious pitch coming up...
[MegaGrunt]
------------------------------------------
Drupal Specialists: Consulting, Development & Training
Robert Castelo, CTO
Code Positive
London, United Kingdom
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What do these sites have in common?
Since it's going to be a 100% geek readership, why not use the geek kudos that Drupal undoubtedly has as the main point of the advert....
Heading: "What do these sites have in common?"
Image: Stack up 3 or 4 banners of well respected Drupal powered sites, plus one lesser known but nice looking personal site.
Punchline: "Drupal. The Power to handle a /. every day, and the ease to run your blog"
[MegaGrunt]
------------------------------------------
Drupal Specialists: Consulting, Development & Training
Robert Castelo, CTO
Code Positive
London, United Kingdom
----
Cool
That's good.
Rick Cogley :: rick.cogley@esolia.co.jp
Tokyo, Japan
Drupal Icons
I don't know if this type of thing would be any use to you but if they are I can change them around and finish them off with a fancy logo of sorts.
Drupal Icon One
Drupal Icon Two
Because of the target audience I think a simple tag line will be enough once it gets them to the website. If the Image was strong enough "Liquid CMS" and a link might be enough. Perhaps with a quote from deanspace etc.
Hope you like!
Conánn
First one
I personally liked the first one better than the second, it's clearer and has a very cute look to it.
--
Etopian (Consulting, Development, and Hosting)
http://drupal.etopian.net
Never change a winning team
I still think that the current messaging is concise and strong.
http://cvs.drupal.org/viewcvs/*checkout*/contributions/docs/marketing/bo...
As far as I am concerned, don't change it. I think it emphasizes all key points you'd want to get across with this audience.
I can't disagree with you.
I can't disagree with you. Message is really important and this booklet has it.
Yes, consistency.
We should be consistent in our message to the world. Eventhoug i do like the one with the druplicons, I vote for consistency now.
So I think we should really consider using the leaflet or poster as ad!
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[Bèr Kessels | Drupal services www.webschuur.com]
The question, then
The question, then, is what this core message is. In advertising and branding, the issue is not using the same ad over and over, but having the same message in the small variety of ads. If you're hitting the same people who've seen the brochure, then graphic consistency could be very important. But how many people who see this ad will have seen the brochure? I've been using Drupal for over six months and this is the first time I've seen even a mock-up of the brochure.
Personally I believe the 3-druplicon concept works because it implies the variety of uses Drupal has, without devoting a lot of text. It helps people grok the cms in a way that the usual features/benefits laundry list does not. It's one idea, and there may be better ones, but I don't think it conflicts with the keywords on the brochure.
What is the core message? That would be what must be included, but I don't feel that precludes creating a fresh ad targeted for the audience. (How many different 1-2-3-series BMW ads have you seen in the past month?)
.:| Laura • pingV |:.
_____ ____ ___ __ _ _
Laura Scott :: design » blog » tweet
Font?
Does anyone have the Drupal font? Can't find it anywhere.
--D
FF Max
The font we use for the word Drupal is FF Max. It is not free, but we have an SVG of the word Drupal in the contrib repository. See my comment above with the druplicon in it for a link.
--
If you have a problem, please search before posting a question.
My contribution
I'm all about simplicity.
Thought I'd have fun throwing something quick in the mix. Here's a rough version:
http://dave.notik.com/files/drupal_ad.png
(The Firefox quote is obviously fake, but I'm sure we can get something like it. I really like the Firefox angle as the majority of the paper's readership are likely avid Firefox fans. I myself discovered Drupal via SFX.)
I really like the Druplicon one being discussed as well, but let's keep it simple. I think a bunch of different Druplicons, with the main one glowing in the middle, no captions, with a simple and relevant Drupal tagline at the bottom would work.
Just my 2 cents...
Peace + harmony.
--D
drupal
drupal mockup
http://www.programguru.com/DrupalMagazine.jpg
I think this really sells
I think this really sells Drupal to end-users and other potential people, such as web developers, who may want to adopt Drupal for their websites. It definitely speaks to me. Some of the other stuff above, such as the original message, really doesn't make clear what Drupal can do for you, the person reading the magazine. This does a good job of conveying that very message which I feel is at times missing from our community and would lead to broader adoption of Drupal.
These two others are also as good, though with varying amounts of information (more I think is good for technical people):
http://www.econsultant.co.za/files/magazine_ad.jpg
http://www.nautilus7.com/drupal_ads/drupal_ad.jpg
This really doesn't tell the end users why is Drupal important to them:
http://cvs.drupal.org/viewcvs/*checkout*/contributions/docs/marketing/bo...
Regards,
Sami K.
--
Etopian (Consulting, Development, and Hosting)
http://drupal.etopian.net
Nice one
I like this one too! Some comments:
logo speaks for itself
the little blue man was what got me to drupal,
it does speak for itself,
i'm just verbalizing as a visualise.
www.urbaninsect.co.uk/dp/dp.jpg
www.urbaninsect.co.uk/dp/dp.pdf
any more, and you scare everyone off. if you've got a full page ad, give people a bit of space.. think goo&le.
oo
Gawan?
I don't understand your ad. What is 'gawan'?
gwan
ok i spelt it wrong (dyslexic)the definition is covered under gwan
http://www.urbandictionary.com/define.php?term=gwan&r=f
meaning go on. as in you should give it a go.
the origin of the repition from father ted. tv programme. highly persuasive:
http://www.google.co.uk/search?client=firefox-a&rls=org.mozilla%3Aen-US%...
infact i will be highly revisionistic and correct the spelling.
oo
Another version
Here is my sample:
http://www.freedesign.hu/kepek/ad.jpg
Grunge?
I really don't like the feeling of this ad. The 'grunge' gives it a dirty look, and overall the colors are too dark. The "here to say" text is barely readable.
We need something much more cheery and clean.
--
If you have a problem, please search before posting a question.
Sorry, but I think it is too
Sorry, but I think it is too dark, not at all drupal.
We should stick to the blue. Drupal is just blue. Don't know why, but everything else than blue doesn't feel right to me.
econsultoria
SpreadFirefox Version
Here is a version based on Spreadfirefox, and mentions how Yahoo! and OurMedia.org use Drupal. Includes a (fictional) quote from SFX (would have to contact them and get their permission + actual quote).
http://www.nautilus7.com/drupal_ads/drupal_ad5.jpg
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
Not as strong
For me, the worldplay on spread Firefox is confusing. I had to read it 3 times just to understand it. (And who is "you" anyway? What about the person who hasn't seen spreadfirefox?)
The idea of using a testimonial is good, but maybe it doesn't need to take up the prime placement in the ad. (People are more likely to read the copy below the graphic than anywhere else on the page.) Of the quote, the last sentence is the only one that says anything. Maybe keep that, and use it in a smaller box off on the side, like a paste-on?
My own personal preference still is for the 3-druplicon concept, overall.
.:| Laura • pingV |:.
_____ ____ ___ __ _ _
Laura Scott :: design » blog » tweet
I agree.
When the idea came, it seemed good so I wanted to create the ad and see for my self.
But I do see how someone may not get it, or how it could be confusing if you're not a Firefox user.
*crumples it up and tosses it in the trash*
:-)
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
Tossing my hat
Here's my first iteration. Feedback welcome!
Oh, and full size.
That looks nice
I like the layout and typography. I like the "searching theme". Though maybe the eyes are eyes mostly to people familiar with the Druplicon (isn't that it's name)? But eyes are good to me. Don't have any alternatives right now, but feel a little bad about the "A platform for the rest of us". Why not the best of us? And I think there could be more text at the bottom, I guess you're open to that though.
Also, the democratica theme looks very nice. Definetly looking forward to that one. But judging by the one image; maybe a bit too colorful? I generally like your stuff pretty much :-).
I like it.
I like this one - the 'eyes' are a really cool design.
My only concern is that people not familiar with the Druplicon (as posted above) may not get that they are eyes.
Good concept though, for sure.
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
Very Cool
I like that alot, its fresh but still matches previous stuff.
From Tampax to ...
Much like the pearliness of the CivicSpace site (also designed by factoryjoe) reminds people of Tampax tampons, the eyes might remind people of Libresse (or Nana or Always) towels/pads (don't know the word in English). All it lacks are wings for extra security ... ;-)
No seriously, great design! I like it. The message needs some work though.
Yeesh
I don't understand why everything I design Dries thinks looks like a feminine product. It's just beyond my comprehension!
So anyway, I'm happy to change the messaging, but I was hoping for some help from the community. I think that branding Drupal w/ "Belgian" is a good idea -- and helps explain the name. It also gets us out of US territory, which, IMO, is a good thing (tm).
While I like the idea of using Simple. Organic. Free., I'm not sure that that's accurate right now. Drupal is really not Simple, though maybe we'll get there someday... it is Organic in many respects but is not really consistent with the slick blue branding... and Free is good too... but most of our competitors' CMSs are also free right now.
The one change I can think of for now -- and again, I would like other ideas for messaging is "Introducing Drupal 4.6 -- The open source web platform for the rest of us." Because just "platform" is too vague, but limiting Drupal to content management, IMO, is a bad idea... especially when we've got cool sites like OurMedia and Moby.com doing more than just content management... tie that in with folksonomies and autocompletion and we're really moving towards becoming the web 2.0 platform. But saying 'Web 2.0' really isn't kosher either. ;)
Anyway -- more thoughts welcome!!
Belgian ingenuity
The only thing I don't like about the Belgian thing is that it seemingly narrows Drupal's focus. Our community consists of folks from over the entire world, and there are only 2 actual Belgians on the dev team I think (Dries and me).
I like your ad, but I think your message coupled with a bigger flyer-front (standards compliant, accessible, stable, free) could be more powerful.
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If you have a problem, please search before posting a question.
Some brainstorming
Simple thought: "content management - the way you like it" (from the song, that's the way, a ha a ha, I like it) or "as you like it" (Shakespeare) as a catchphrase? In any case, I think it would be smart to "steal" a little bit. And it's open for nice interpretations ;-). Doesn't include platform. Hmm. Other ideas...
I like "architecture". That is't simple, but powerful, as nerds like it I believe. How about something like:
"site architecture platform"
"site architecture for the next web" Not sure how it'd fit semantically. Vague enough to puzzle people a little and maybe make them curious.
"at work to build the web" is it Druplicon out sweating?
"sitefactory for the rest/best! of us" hm.. maybe not, drupal doesn't build.
I think "bricks" is a good metaphor for modules.
"drupal, the genie in the bottle" eh... because it gets genious after adaption? Something one should look closer at (maybe that look closer at is nice anywhere).
"Drupal - nerdcandy" hehe, not the best. But candy tastes nice, gives good associations.
"sitecandy", "webcandy"
And how about another thread for this, this one is getting big.
Hey I thought the EXACT same thing
as Dries....and they have various names for them here in the US :)
What is the goal?
Now that some good designs have been submitted, I would like to suggest some criteria for determining which one is best. This is going to be obvious to a lot of you, but maybe it would be helpful to get a bit more specific about what the ad is to achieve. Some things that come to my mind:
Etc....
With more specific answers to these questions, discussion on the various designs -- and new designs proposed -- can be a bit more focused. (E.g., Does the diversity of users message in the 3(+) druplicon concepts fit the bill better or not as well as the abstracted concept where the eyes become positive space? Is pitching it as a Belgian product a good angle for this audience? Etc.)
Features (what we like about Drupal) are different from benefits (what others might find appealing about Drupal).
These questions are offered merely as thoughts for possible framing of the discussion. Comments? Is this helpful at all?
.:| Laura • pingV |:.
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Laura Scott :: design » blog » tweet
The goal of advertising is to get people to use your product
You're thinking way too hard.
Drupal is not commercial software; it is of no use as a product to 99.99% of computer users; the overwhelming majority of people that interact with Drupal don't know what PHP is. The 0.01% that are interested, people that might be reading Free Software Magazine and are likely to "be in the market" for something like Drupal are also likely to be familiar with the strengths and weaknesses of open source and have downloaded and test driven one or more open source CMS scripts already. You want to make your strongest case to them and hope that they get on board, love it as much as we do, and go on to contribute quality code to the project.
To me, Drupal's strongest points can be summarized as Simple. Organic. Free. These three attributes also point up the weakness of the "competition" - bloated, complicated code and overly complex database schemas.
In terms of the graphics, the strongest thing I saw here was http://acko.net/dumpx/walah.png
For the record
That vector picture of James was a joke I did a while ago ;). In one particular Drupalcon shot, it looks like he is praying, so I turned it into a Druplicon worshipping thing. It is in no way intended as a serious contender for the ad ;).
--
If you have a problem, please search before posting a question.
Advertising has lots of goals
And if you don't know what you're advertising, to whom you're advertising, and why you're advertising it, then you risk flailing, or wasting your breath. Most people don't "buy into" a product because it's the best, but because it has the image that appeals to them. Sometimes a product needs to change its image. (Aside: Why didn't the Chevy Nova sell in South America? Because it was called a "No Va.") Sometimes advertising is to make the existing customers feel good about their purchase. Why? So they'll purchase again. That is the confessed goal of much of Cadillac's advertising. What is Coca-Cola advertising about? The last thing you see is a list of ingredients, and that its sugar and caffiene will give you a little buzz. If you live in the US, you've probably seen AOL's campaign. They're selling family security.
For all your poo-pooing "thinking way too hard," your following paragraphs attempt to answer some of those very questions. But I might like to make the humble suggestion that appealing to users would be different message than appealing to developers. And if they're reading a magazine in print, then I start wondering if they aren't quite as tech-minded as the people discussing this thread. I don't know, but it's a valid question. Does the magazine have mostly a subscriber base, or does it have more circulation from magazine stands and news kiosks? Are these people more likely to use a software package as-is, or noodle around with it, making their own little hacks?
More specifically, are they likely to know what Drupal is? "Open Source" covers a lot of territory. "Community Plumbing" is a great catch-phrase, but does it necessarily point to a CMS? It could be thought of as referring to a BB or CRM. The readers may not even know that they want something like Drupal. (When Xerox came out with its copy machine, sales were expected to be in the hundreds of units. People didn't want it, until they realized what it could do, and what it could mean for them. Simply saying "a machine that makes copies" wouldn't have been enough, because carbon paper was cheaper, and so were ditto machines.)
In other words, advertising is more that figuring out what's cool. And while it's not necessarily so, it's possible that simply figuring out what we like about it may not necessarily appeal to what the potential user base might like about it.
Now I'm not being a pollyanna, and I realize a lot of Open Source is "take it or leave it," and marketing for something like Drupal does not have the same kind of goals or focus as that of a commercial product. But this is an opportunity here -- one of many, yes, but one that a few people are spending quite a bit of time on -- and, just like with the code itself, I don't think that attempting to break down the basic fundamentals of the ad desired is "thinking too much" any more than the dozens of emails passed back and forth every day on the code itself entails thinking too much.
There, now I've gotten all long-winded and preachy. Sorry about that.
Regarding "Simple. Organic. Free." I don't know what "organic" means. No pesticides?
Some specific thoughts: If people thinking CMS are going to be more familiar with Mambo, one of the Nukes, or something simpler like WordPress, then what makes Drupal stand out? (I mention just these as they are often mentioned with Drupal when people are considering changing their website software.) My own impressions are that Mambo has gloss, but its structure seems brittle and contributed modules are often unstable; the Nukes have security issues (unfair, perhaps, but the problem happened, and security is a huge concern for people); and WordPress is too simple, really just a blog software. So to contrast from them, Drupal is robust and versatile, stable and secure. Anyway, that's just a for-instance.
.:| Laura • pingV |:
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Laura Scott :: design » blog » tweet
Advertising is bullsh*t mostly.
Sorry - might be wasting my time. You are being very linear. Talking about advertising, not science, - it's about making intuitive leaps. Read Blink yet?
I didn't mean to poo poo your heartfelt statement. What I was pointing up was that you are running hard to no effect. Drupal is not a consumer product; if you've got a budget around $350,000, sure, we could do some test marketing.
And I will add that I didn't actually finish reading your reply, because it was too long and I have to leave here in a few minutes. Can you summarize it?
and yet another voice comes forth from a warn out keyboard
I'm not much of a graphic artist, but I've spent lots (LOTS and LOTS) of other people’s money in TV Advertising, Radio, billboards, newsprint, newsletters, mailers… whatever - I probably at least ran it for a test drive. I would do research, concept, talent hiring and budget.
The way I see this is very simple, especially from the current point of view I’ve been in these last few weeks... Pain… Pain… Pain!
I’ve been in this darn chair so darn long, it’s amazing I don’t have hemorrhoids. Though I have been accused of being one here, a few times. And if my doctor knew how much coffee, I’ve been drinking well … lets not go there. And to think I took up web design to reduce my blood pressure – dumb… dumb… dumb.
One of the most popular and effective marketing campaigns is where you are able to declare something that is painful and then resolve it by offering the best solution.
Some of you guys make this stuff look so very easy to do. While I sit here and head bang all day and all night long (it's ok - learning is fun right? – lol.) We all have different capacities for different things.
Many of you have tried several other CMS’s and left them in the trash can for one reason or another and come over to the World of Drupal. WHY!??
- Why did you convert??
- What did you hate about the other CMS programs?
- I've heard the phrase "The code is so clean compared to other CMS programs."
- Isn't important enough to tell others about? Sounds like a biggie to me.
- I’d mention modular – but not as the banner flag – Mambo and the Nukies could twist that on you.
- What would you have to tell someone like yourself - to get them to leave a CMS program they have been using for two years - that they are very fast and proficient in and covert over to Drupal? … oh yeah and our program is the very best in the whole wide world.
Give me facts dude!
I’ve heard the babble way to many times – right?
That is your Ad copy – it is really is that simple
I really like the art I have seen above (very well done actually.)
I especially like where it was going with the international Drupal icon look. Take the icons and use them for a border trim – with as many countries as you can mustard up. Heck, I like icons so much I would try to talk someone into doing a "flag faced Drupal" for every language in the translation queue. Sure some won't use the logo, but a flag faced Drupal makes it personal and brings it home (for lack of a better phrase – back to the webmaster’s homeland). A bit corny... perhaps – but I bet it would work some of the time.
However, I believe you are currently going in the wrong direction. You're looking at branding and that's nice, fine and dandy and also very important, but I think right now you want market share instead. I also think you want and need more programmers and webmasters that are frustrated with what they are currently using. Why else would someone want to go through … yet another learning curve?
Gunnar, ec, Rick brought up some very good points and as for Adrian’s slogan – it hasn’t happened yet ;-) … but there is always hope for tomorrow. Maybe my new website will help. :-)
Heed Gunnar’s advice about absorption it’s already somewhat of a problem. Nothing is worse than having an event and there is not enough room for people to get into the building – trust me it has happened a few times to me. Talked about issed off people – and it takes 5 times the effort to get them to come back or trust you again. We need more programmers – come on gang how are we going to get more “you’s”
Programmers fighting to be maintainers – ok, so I’m an optimistic soul.
(its just sad seeing so many great modules with flat tires)
Well there you go, I hope at least part of this was helpful and please don’t consider it criticism, it’s just about where I’ve been and years of mistakes with a small conversion factor into something I like to call experience. ;-)
(and if anyone thinks I’m being sarcastic – I’m going to poke you in the eye with my mouse – way to much that “reading it in stuff” going on here – and way to many insults to the newbie’s. Ok, your overworked, underpaid and not appreciated – date my girl friend, you’ll think you’re lucky being the above instead)
And I would be the first to agree with a lot of advertsing and marketing being bull. But last the time I heard McDonald's was spending about one milion dollars a day - and they have achieved branding with clout - I think most will agree. don't you think they would like to save that one million per dollars per day? .. and not advertise - they know they can't ....
Anyone know what the below phrase means. I learned it just a few days ago and I thought it reflected the talented people I have met here at Drupal World.
Drupal Webmasters: Possunt quia posse videntur.
actually thinking about it - it might make a good slogan
(with the english translation below it in () ).
Assumptions
People would ask me why a 30-second commercial takes more than 30-seconds to make. People will ask why an ad that is grokked in a blink takes more than a blink to think up. Some people think being simple means you must be simplistic. There's more to the world than meets the eye. If you refuse to believe, or read, well, there's nothing more for me to say then, is there?
By the way, thanks for reminding me: Where should I send the invoice for $350,000? Those questions were very expensive, don't ya know? ;)
.:| Laura • pingV |:.
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Laura Scott :: design » blog » tweet
Simple Organic Free
OK its later on. I'm back - I ready your comments. I found them pedantic. I've read stuff too - there's no need for you to try to teach me everything you learned. There's a few point I would like to make.
No user surveys are needed. Everyone here is a Drupal convert (with few exceptions - that would be the creators). I myself tried Mambo, PostNuke, Typo3, Geekpage, SimpleCMS and god knows what else nastiness before I realized that Drupal was the one true CMS for me. You can spend time doing a survey, and I wouldn't mind it if you did, but please don't tell me that that is the only one true path to success.
Effective persuation - address all the different personality types that might be interested in Drupal. People that download and install Drupal fall into few groups: programmer types that need it to solve a client's problem and don't have time or skill to write their own CMS; writers & bloggers that want something more than what is offered by blogger and are savvy enough to set up PHP/MYSQL scripts or successful enough to hire a programmer type; and publishers who have a MESSAGE that they want to deliver (an even better demographic for the programmer types as these people frequently have money). So, you want to craft a message that works torwards all these types of people.
For the writers - a narrative: "Dries had a idea... about a software that would bring people together and change the world." or something like that. For the visual, I say that vector drawings of simple shapes is a waste - if you have a full page ad, you should be going for something rich and arresting - a picture of a young man thinking is more powerful than cartoon drops.
For the programmer types, you can follow the evangelical / narrative passage with some numbers, like the 1/2 meg download, slim fast code, caching, URL rewrite module, scalability. For the publisher types, it wouldn't hurt to mention the use by the campaigns and its effectiveness in support of fundraising. Then follow it up - pow - with some sort of slogan that can encode this message into their brain. I still like simple, organic and free. I can't think of any three other words that slice to the essence of Drupals appeal better.
I'm confused
Dear shiggi7, I wonder at your responses to my posts. Why all the defensiveness? I'm sorry you feel, I don't know, threatened? I really don't think I was being pedantic. I wasn't suggesting any surveys. I certainly wasn't targeting you in particular for any special messages. Sorry to disappoint. All I was doing is asking questions. No need to take offense. I'm truly sorry if you did.
What I asked are rather obvious questions, I admit, and not helpful to advertising geniuses reading this, or people who think advertising is just a load of bull. But I thought they might be helpful for focusing a discussion amongst the rest of us. That's all. If you find the questions of no help, why not just ignore them?
As a designer with not a few years' experience in advertising and marketing, I thought I would just throw in my two bits into the discussion. I'm very excited and impressed by a few designs so far. But how do judge? What makes one great ad better or worse than another great ad? Hence the questions. The better ad is the one that serves the needs and intentions better. Or so I would submit. As in any creative discussion, the designers can take it or leave it. I'm not a boss, nor do I presume to be here. I'm just trying to contribute to the dialog in a constructive way.
Still, I have no idea what "organic" is supposed to mean outside of the context of food.
.:| Laura • pingV |:.
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Laura Scott :: design » blog » tweet
Nature is a beautiful thing
Organic means that it flows naturally; the system is at one with the user.
Interesting
I think it's a good idea, and agree about nature. Yet speaking for myself only, I wonder if it describes most people's experiences with Drupal. The system is powerful and elegant, and getting better all the time. But it seems that for the admin there is a bit of a learning curve. There is with any system, yes, but is Drupal easier to learn than others? To me, it's easier to understand than Mambo et al., but it wasn't necessarily easier to get up and running.
Perhaps "secure" or "versatile" instead of organic for that slogan? Security especially is a concern these days. I appreciate it very much. One of my sites gets hit with 5 spams a minute in intense burses, and I've noticed some poking around. I feel safe with Drupal on that score.
"Organic" is not familiar to me in this context, but then I'm in the US and may not be familiar with its use as jargon or slang in Europe.
.:| Laura • pingV |:.
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Laura Scott :: design » blog » tweet
Organic development?
I think the original post meant Organic Development: Drupal is developed continuously with small improvements here and there. Everyone is always at work on something, our releases are just short periods of code freeze.
Also, many features of Drupal have developed slowly over time as well: a previously average module might suddenly become very useful due to a combination with a new module.
--
If you have a problem, please search before posting a question.
A good concept
...and I think it could be effective in brochure copy and intro copy of the handbook. But if it needs to be explained to the average reader, I think it might be not ideal for a one-page ad.
.:| Laura • pingV |:.
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Laura Scott :: design » blog » tweet
I beg to differ.
I'm not sure what your background in marketing/advertising is, but anyone with the slightest experience will tell you the #1 rule in advertising:
Simplify. Simplify. Simplify.
That is the whole concept of design: convey as much as possible with as little as possible.
A tiny cartoon image that brings that point home will be A LOT more effective as an advertisement than any amount of text - no matter how informative it is. No number of narratives will be more effecient than a simple design that makes a clear point.
People don't spend time looking at ads (reminder: no one buys magazines for the ads). You have to have a design that catches their eye quickly, and then lets them see the whole point of the ad in an instant.
You may have some catchy text, but text takes time to read, and people simply don't have the time to sit and read the text in an ad to see if there is a clever pun at the end.
Example in point: you could see the 3-druplicon ad out of the corner of your eye without even looking at it and know that 'diversity' is the theme.
Besides, the cute, friendly Druplicon is what you (and the rest of us) saw before we knew anything of Drupal. Obviously, it is effective.
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
No rules
Rule #1 is there are no rules. The only true litmus test of advertising is increased sales.
Different personalities are persuaded by different methods. Although I would agree that simplicity is powerful, effective persuation means addressing the different modalities people use to interprit the world. Programmer types tend to the highly consciencious and are persuaded by more information. Graphic designers tend to see text as noise. It is possible to make a powerful visual design that incorporates more than variations on the druplicon.
The druplicon isn't what made me love Drupal - he looks to me like a cartoon sex offender. I love Drupal because it works well. My love for Drupal transferred to the druplicon, not vice-versa.
Scott Higgins
Josh, Josh, Josh ... you
Josh, Josh, Josh ... you point out "advertsing" and then you define "design" - to which I agree with you 100%. I feel tough that though their is a marriage between the two they are different subjects.
I'm very sorry if somehow I have offened you and I'll tell you what. I really don't belong in this conversation, it's really none of my business.
Please try to understand I became a bit zealous with wanting to help, thats all.
No offence taken!
Please don't take my reply as a sign that I was offended in any way - I definitely was not.
That's what this whole discussion is for! So many different ideas, opinions, etc eventually will lead us to a good conclusion :-)
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Josh Stevens
Nautilus7 Design | www.nautilus7.com
good audience analysis questions
Thanks, Laura :)
These kinds of audience/rhetorical strategy questions are what we need to ask before developing almost all Drupal documentation, whether marketing brochures or configuration documentation. Understanding the target audience and what the goal is of a document is the key to effective writing.
deadlines?
Can you tell the deadline for ad creation?
And please how much in cantimeters is a full page ad : 9.25 in X 11.75 in?
A4 format?
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DesignCollector
deadline?
Can you tell the deadline for ad creation?
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DesignCollector
Re: Deadline
Deadline is the 30th of May. It's been extended, so you guys have more time.
Robin
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Robin Monks / Socials
I build teams and technology for positive change.
Drupal languages
One of Drupal's aspects is internationalization.. but putting a "french Druplicon" on might be tricky. Instead, we could overlay the background with the word Drupal in a small font, repeated over and over again, but translated to various languages (as "drop").
Drupal - druppel - tropfen - goutte - 水滴 - しずく - капля - ...
It has the benefit of subtly hinting why we like water and blue so much.
--
If you have a problem, please search before posting a question.
Yeah, I agree Steven - it
Yeah, I agree Steven - it would be hard to do on a global scale and it might even look a bit flaky or the worse ... insulting, but I do think it is really cool
He had an original idea and it really caught my eye. Years of looking at posters and other art work - after awhile it all begins to look the same - always like to celebrate original thought. There are other subtle ways. Laura is very right, making something look so very simple... generally takes a lot of work.
Another way might be to find a phrase or slogan if you will. And reproduce it as part of the background, in different languages and perhaps different colors as well - but the same wording - do it at maybe 10 or 5%. I just scrolled back and reread your post. Yes, Drupal the way you describe would work nicely. Even if you just did the primary languages, maybe as a top and bottom line border. flags work, they simple but also expected
You still need to address why someone would convert. This guy is in pain, projects are taking longer than planned ... the code has trash and hacks all over - heck I don't know I'm just guessing by what I've heard people say about the other CMS programs. I'm sure you guys know better than i do. I'm just bouncing ideas. what are the causes and how can you make his life easier and or better. the price is already great :-) .. but we all know the real cost is in the actual time to deliver a finished porduct.
well thats about it for now - hope something helped - coffee's done and I got to figure out how to get my Flexinode into the primary meun... grrrrrr - but learning is fun :-0
There are some tag along opts here, Speadfirefox as a ref site is a very good one - if you use it as a reference - just do it briefly and get out - don't try to milk it with that.
Drupal Webmasters: Possunt quia posse videntur.
before i go off to ....
I just thought of a completely different approach. It’s risky and you're hoping and relying on a person’s natural curiosity to make the sale. And that idea - is to go so darn simple - people wonder what the heck you are talking about and proceed to do their own homework and research to investigate you - but like I said it’s risky.
Cold Fusion used this technique when they first rolled out, but they had lots of money to play with and reinforce the strategy.
We do have one big benefit in our favor regarding this technique; we are dealing with intelligent people that make calculated choices. You’re not going to sell them; they will sell themselves when they feel safe and confident.
Drupal Webmasters: Possunt quia posse videntur.
i'm just going to throw these on the floor
i'm just going to throw these on the florr as they come
remember the #1 rule with this stuff - there are no bad ideas - but then again that is all they are. I've worked weeks and weeks in the past - just coming up wiht one good line of 10 words or so.
1st
someone grew up while you weren't looking and didn't get dirty on the way to maturity
its a bit long - general rule of thumb - 10 words or less
we grew up clean, stable and
we grew up clean, stable and mature
we've grown up clean, stable and mature
Drupal Webmasters: Possunt quia posse videntur.
We've grown up clean, stable
We've grown up clean, stable and mature and we're going to kick your project in the *ss
We've grown up clean, stable and mature and we're here to kick your project in the *ss
We've grown up clean, stable and mature and now we're going to kick your project in the *ss
We've grown up clean, stable and mature and we're here to kick your website in the *ss
can i say that?
(just made a patch error - must be a little upset)
Drupal Webmasters: Possunt quia posse videntur.
Back in the '80s...
...I was deciding whether to buy Quicken or some other financial program for my Mac. I think it was called Mac Money or something like that. So I looked at the ads for both programs in one of the Mac magazines.
The Quicken ad was jam packed with text, telling me all kinds of interesting and useful things Quicken could do for me.
The Mac Money ad said almost nothing. It had the product name in really big type and just a few more words, and that was it. The ad didn't tell me anything about what Mac Money would do for me.
I bought Quicken.
I think everyone else did too, because Mac Money (or whatever it was called) is long gone.
So no offense intended, but if you make the ad so darn simple that I wonder what the heck you're talking about, I probably won't go off investigating. I'll move on to an ad that catches my interest, one that's chock full of information.
you can't throw marketing
you can't throw marketing ideas on the floor for open discusioin - if you have thin skin
I'm ok, not offened in the least - its a process
just throwing ideas
have to clear the head from the trash first
and don't forget Quicken has a very strong management structure and advertsing campaign
... where did I put my Osborn portable with 10 mb HD and Viscalc on it?
LOL - i'm doing this and editing tax.control.access at the same time
On the other hand
I was but little back then, but I remember when the first Star Wars ad campaign started. It was I think 1976, a year before the movie came out.....
Black screen. Some voices. Sounds. Is that a dogfight I'm hearing? What is this?
"Star Wars"
Cut to black. No "coming next summer." No studio logo. Nothing. It created a huge buzz. What was that all about? A few months later, they had a few shots, just a couple, if I remember correctly. By the time the movie came out, everybody was really curious about this hugely anticipated movie, and lines went around the block.
If I may get pedantic for a minute ;) .... Ethos. Logos. Bathos. Those are the main rhetorical devices used in advertising. With Quicken, you responded to Logos -- the logical appeal. That also probably bled into Ethos -- you appreciated that they gave you the logic. I'd bet dollars to donuts that was a deliberate choice on their part.
But what about iPod's campaign? Not Logos. Just music and images. Appealing to the gut. The iPod is fun! They've made billions. In the US, just about every car and truck commercial says either, "Buy our car, and escape" or "Buy our car, get a chick." I'm not saying that this is the way to go with Drupal. Just suggesting that some of the most wildly successful ad campaigns have not had anything like an appeal to logic.
Maybe this is straying off topic. Maybe not. One of the things I like about the 3 (or multiple) Druplicon concept is that, on a very gut level, it says "Diversity." Many different people use it for many different kinds of applications. That speaks loads. It says, "Whatever you need, Drupal could be the answer." All from 3 little colored heads.
Anyway, I'll quiet down now and get back to looking at the mock-ups.
.:| Laura • pingV |:.
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Laura Scott :: design » blog » tweet
not straying off topic
I agree with the diversity point about the Drupal is for everyone ads. There's a minimal of text on those ads so the imagery conveys much of the message (very effective use of visual rhetoric).
I also like the tone of it. The friendliness makes the ad very much pathos (emotional appeal) driven. Very friendly, a result of the images, the idea that Drupal is for everyone, and the lack of technical information (lack of technical information *can* be good in certain circumstances).
Friendliness works to change two problems with Drupal's current image: that it's overly geeky (exclusive) and overly difficult to setup (not friendly). The ad will encourage responses like: "So many users are using it? Why haven't I taken a look at it more closely? It's a big happy community? I wonder if I want to belong?"
Also, you mentioned above that if more druplicons are added, they need to be more diverse in the political sense. A female drupalicon would be a big plus to the diversity message, as well as less Anglo/European-centric representations through the inclusion of another nationality.
We've grown up clean, stable
We've grown up clean, stable and mature and we're here to make you look smarter than you really are.
Use us for your next website; we'll make you look good.
Use us for your next website; we'll make people think you're a genius.
Aren't you being a little
Aren't you being a little hard on the audience, atleast with the "kick ass"? Perhaps they _are_ smart and good looking even without Drupals fantastic help :-).
lol, you'ld love my radio
lol, you’d love my radio scripts Adagio - I had to slow down when people started to come in and ask if they could meet my imaginary friends. Where’s Bob and Carol? Sorry gang, I'm bad at polite marketing.
you something else funny about marketing that you probably don't realize. a marketer very very rarely gets to market or advertise to the actual customer. its basically find something your boss or client likes and get them to sign off. a lot of very good ideas never leave the think tank.
laura brings up a very good
laura brings up a very good point - how many different type of application can you think of that are using Drupal.
one size fits all or Diversity
i'm not here to be right or wrong - remember just throwing it out there
we come in 86 languages and 126 different applications
(concept ok - wording too bumpy)
Tired of babysitting your
Tired of babysitting your website?
We're ready for any application you can throw at us, in 86 languages.
( might be to bold of a claim)
exactly: "back in the 80's"
you're forgetting that now-a-days people can just follow a link for more information.
what drupal needs is something elegant that will promote the drupal brand, and it must be captivating enough to make you go and check out the website.