Gena Dellett, CEO of Skvare, is a client advocate who believes in the fundamental importance of relationships. Gena cultivates a supportive environment, encouraging her team to experiment, adapt, and consider unique perspectives. Her joy lies in witnessing these practices foster impactful client relationships through a strong commitment to teamwork.

Through her work at the intersection of business operations, development, and technology; Gena recognizes that relationship-building is not just a strategy—it's a way of operating. Known for her adeptness in asking the right questions, she guides Skvare as a technology company that recommends a pencil when it's the best tool for the job. Gena understands that Skvare's ongoing success hinges on effective recommendations balancing clients' needs with their budgets and views her work as building and supporting meaning-making spaces – online hubs where people access resources, connect with peers, and take action on issues they care about.