Healthcare

In preparation for its 10-year anniversary, the Child Study Center proposed a Web redesign. The plan was to unveil the new Website at the Child Study Center's annual gala event, which is also its biggest fundraiser. By the time the front-end redesign was near completion, the Child Study Center had approximately six weeks to manage the transition to a new platform and launch the redesigned Website.

According to Michael Mainiero, Director of Web Services for New York University Medical Center, the Child Study Center needed to simplify the publishing and editing process for its Website. "The current process was manual and time-consuming," he said. "We needed a content management system that could empower the Child Study Center to publish updates and new information on their own."

Working with DPCI and Sean Oakes Studios, Inc., Mainiero and his team developed a project timeline to complete the redesign of the Website. Sean Oakes Studios, a full service design firm based in Brooklyn, New York, designed the new look and feel for the Website, while DPCI, a New York City-based interactive technology agency that delivers integrated publishing solutions, customized the content management system and delivered the final, turnkey solution.

As leading universities and medical programs increasingly publish research and promote programs on the Internet, the Department of Pathology realized the need to rethink its current Website strategy in order to maintain its prominence in the field. It required the ability to keep different constituencies - clinicians, researchers, outside physicians, patients and students - informed on various pathology-related topics.

This website was built for my wife. It's a labor of LOVE. What she has done with it is what is truly amazing. In less than 18 months she has built traffic to over 8,000 uiques per month, built a double opt-in newsletter of over 4,000 subscribers and introduced multiple successful e-products.