Hello,
We are just finishing up a major installation of Drupal and now I am switching my attention to the marketing side of things.
I was wondering what everyone's recommendations are for the best modules -- or even existing functionality -- to use for two specific marketing purposes:
1) Marketing Campaign Tracking -- I will be running various marketing campaigns to attract registered users and I want to be able to track in an organized way how each of these campaigns is doing at generated registered users, and for that matter, sales, once I have e-commerce up and running (right now everything is free). I'd love to have access to reports as well. An eample of this would be somehow creating specific tracking URLs that I would use in my outbound marketing campaigns -- e.g. www.mydomain.com/register.php?m=123 where the "m" parameter represents a unique tracking code.
2) SEO Tracking -- Although similar to marketing campaign tracking, this is unique in that it shows how well we are doing from an SEO perspective with each of the various search engines in terms of traffic, what user behavior is, of course registrations generated per search engine (no marketing IDs, so have to rely on referring info), e-commerce from each search engine, etc.
I am sure other people have dealt with this issue already and I am hoping that there are some relatively mature solutions ready to go.