Using Panel2 page www.example.org/foo and sending foo through a views news block as an arguement

Kia ora koutou,

I'm having a somewhat simplistic problem with panels2 and a views arguement block.

Here is a fictitional example to illistrate what I'm trying to do:

www.sports.org is the main website. There are different sports on the website. For example:

www.sports.org/hockey
www.sports.org/soccer
www.sports.org/gridiron

In otherwords, www.sports.org/thesport

I want a panels page call thesport which is the template for each sport.

So if someone goes to hockey, it will use the panels layout but fill the blocks full of information specific to hockey.

For example, I the thesport panel page has a views_news block on the right hand side panel.

I want to sent the url hockey through the views_news block and only show news for that particular sport.

Firstly, I can't figure out how to get the panel page to load for each sport using the url instead of the node id # (node/#)

Secondly, I can't get the views_news to load the url as the arguement.

Thanks for the help,
Simon