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Drupal 6 Search Engine Optimization is a new Drupal book authored by Ben Finklea and published by Packt Publishing. It’s a practical, step-by-step guide that takes the mystery out of Drupal search engine optimization (SEO) by showing you the tricks of today's top marketing pros to achieve top ranking in the search engines.
Packt Publishing is generously offering a 15% discount to any Drupal.org readers. To purchase Drupal 6 Search Engine Optimization with this discount, visit www.packtpub.com/drupal-6-search-engine-optimization-seo/book and provide the code DrupalSEO15 (case sensitive) at check out. Also, keep in mind that Packt contributes a portion of every book sale right back to Drupal!
About the book
Drupal 6 Search Engine Optimization is a practical guide showing you which modules to install, which settings to use, and dozens of the most closely guarded "tricks of the trade" to get your web site optimized, higher in the search engines, and more profitable.
With this book and basic Drupal 6 knowledge – how to log in, create content, and install modules – you can build a perfectly search engine optimized web site. Each chapter uses clear step-by-step instructions and detailed screenshots to walk you through the Drupal SEO modules, configurations, and content you will need to increase traffic on your web site.
You start by reviewing the modules and tools that you should use to optimize your site, how to set up your analytics, and so on. Each subsequent chapter gives detailed instructions on implementing these features in Drupal. Later chapters cover topics like site organization, A/B testing, and automatic content tagging to maximize SEO and increase the conversion rate of your web site. When you have completed the book, you will have implemented the changes to your site required to rank well in the search engines.
If you want to maximize the return on investment of your Drupal 6 web site and gain a significant advantage over competitors who are not using Drupal, then this book is for you. Imagine how great you'll feel when your site is optimized to increase the number of visitors and convert them into paying customers.
Read an Excerpt Chapter
In order to help promote the book, Packt Publishing has provided a free download of Drupal 6 Search Engine Optimization’s second chapter: Keyword Research.
Who should read this book
This book is written for Drupal site owners and those who create Drupal sites including themers, developers, programmers, and consultants. A basic understanding of Drupal will be helpful: what a node is, how to create nodes, how to log in to the admin sections of your Drupal site, and how to properly install and enable a module. No knowledge of SEO will be assumed but a basic knowledge of search engines is expected.
About the Author
Ben Finklea is the founder and CEO of Drupal SEO firm Volacci Search Marketing. He is the creator of the Drupal SEO Checklist module, he contributes to other SEO-related modules in the Drupal community, and is helping out on the SEO for the Drupal.org redesign. Ben is an internationally-known consultant, speaker, and trainer on topics related to SEO, Drupal, and building successful high-tech businesses. He lives with his wife and sons near Austin, Texas.