Make Saved Addresss more Apparent [#529130]

GVS recently did some usability testing on a client site that included Ubercart and UC_Signup, and identified potential usability issues that apply to Ubercart. I'm posting those here so others can weigh in on the proposed improvements.

On the Checkout screen, in the “Delivery Information” pane, two of four participants missed the "Saved Addresses" option over the course of several checkouts, and manually re-entered their billing name and address repeatedly.

Potential Improvements
1. Add more default styling to highlight the text “Saved addresses”
2. Add space underneath that line, drawing attention to it.
3. On the checkout page, show the most recently used address (if there is one) and provide a "Change" button that goes to a page showing all the saved addresses, as well as a new address fieldset, similar to Amazon (See screenshot).

Comments

Comment #1

greggles

he/him

English

Denver, Colorado, USA

CreditAttribution: greggles commented 23 July 2009 at 21:37

Man, seeing that screenshot from Amazon makes it seem more solid that we can do this better. Currently the form says "Saved addresses:" with a dropdown that says something like "Select one...".

I think changing the dropdown to a list of potential addresses with "use this" buttons on it would be perfect. The dropdown requires action on the part of the user for them to see that the system has their information. Always presenting it like Amazon does makes sure that they see this saved value - that feels right since it is such a time-saver.

If we are trying to keep that form small then suggestions 1 and 2 would be great help on their own.

Comment #2

asak CreditAttribution: asak commented 8 October 2010 at 20:54

One big plus for ubercart over Amazon checkout is the fact it's just a 1 step process.
The downside is - it's harder to get better usability on this issue...
I agree with greggles, and think that going the way Amazon does would be wrong, since it would make the checkout page so much larger - and eventually cause more confusion/frustration (read: abandonment) then the simple 1 page checkout we've got going on..

Styling is a must... wonder if there are any other cool ideas around...
A "spin off" of the 3rd idea could be interested - if we do find saved addresses, prefill the form with the default address, and add a "clear" button next/below to the select box of the saved addresses - that should get the attention we're looking for, and also may help some people by pre-filling the form (which is the main idea here anyway...).