Design principles

Start with user needs.

We only design for real people. We verify their needs and let that information be our guide when designing anything.

Keep it simple. Focus.

We do less, but better. We focus on the most impactful things. Our designs are simple and clean, and our messages are clear. We strive for brevity and avoid clutter.

Be consistent. Re-use.

Our designs should be part of a consistent cohesive system (represented in our style guide). We don’t introduce new patterns if we can re-use or improve any of the existing ones.

Be accessible.

Our designs should be usable by anyone, on any device or screen size, on a high speed connection or a slow network, by people with different native languages, and regardless of their accessibility needs.

Be relevant. Try new things.

Our designs are relevant and fresh. We keep up with the latest trends and are not afraid to try something new.

Iterate quickly.

We do small and quick iterations, continuously improving the experience. We experiment and test out different approaches.

Use Data.

We use data to support and drive our decisions. This includes analytics, data from testing and experiments, data gleaned through user research methods including interviews, surveys, and so on.

Work openly. Be honest.

Our designs are honest and authentic, and our intentions are transparent. We call things what they are. We respect our community values. We communicate openly and often.

Engage and empower.

We design experiences that unite our users and empower them to collaborate and do great things, because they can.

Be friendly.

We create friendly and welcoming environments. We want our users to feel welcome and supported.