Chris Boudreaux (cajunmba)

Chris Boudreaux helps brands transform their business operations through digital and social media. Chris began blogging in 2005, and, in 2008, he created SocialMediaGovernance.com to help organizations get the most from their social media efforts. In 2009, and started developing Facebook apps, and he created an online database of social media policies which serves as a global reference for agencies and brand staff.

Chris built a social business consulting practice at a social media agency based in Manhattan, where he served clients including IBM, Ford and Walmart. He also led business development and marketing at two online start-ups, one of which was acquired by Glam Media.

In 2011, he co-authored The Social Media Management Handbook at Accenture, and he published The Most Powerful Brand on Earth in 2013, with co-author Susan Emerick of IBM. His work has been featured by media including Forrester, Gartner, Harvard Business Review, Inc. magazine and Mashable. In 2012, Chris was selected for membership in the 2012 iMedia Top 25 Internet Marketing Innovators and Leaders.

Today, he leads development and delivery of social media and text analysis offerings at Accenture, where he also serves as a Social Media Architect for clients across industries. He helps to provide industry standards and guidance through his membership in the Member Ethics Advisory Panel of the Word of Mouth Marketing Association. In addition, he speaks to audiences around the world about governance of social media, including strategy, planning, policy and measurement.