Problem: The Musicians Institute had a large website that was outdated, hard for the target audience to find content, and the design did more damage to the brand than good. Mobile users could not watch the videos or see content easily. Built on an old platform, the site was slow and difficult for the marketing team to maintain. solution Reviewing the analytics from the old site and creating user personas allowed Project6 to create an information architecture that appealed to each of the target audiences. The website design is clean, refreshing and easy to read (after years of struggling with white text on a black background). The website is built into the open-source Drupal content management system, which makes updates to the content easy. Also, the design is responsive- so the content and navigation adjusts appropriately based not on the device, but on the screen width. results The marketing department is empowered again with a design that clearly reflects their brand and is easy to maintain. Pulling video content from their YouTube channel, all content is now viewable on mobile devices. Search Engines love the site too, with targeted keywords in the architecture and URLs that are easy to bookmark and share.
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