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Frieze is both the publisher of the long-running magazine on contemporary arts and culture, and the organiser of the world’s leading annual contemporary arts fairs Frieze New York, Frieze London and Frieze Masters. The Frieze web presence had grown organically with the organisation and was spread over multiple domains - one for each of the publications, fairs and projects. Frieze wanted to consolidate all their content in a single site, under a single brand identity.

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