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Smart App Banners invite users to install or open a native iOS mobile app if the site provides one; available in iOS 6. Mobile Safari includes the following features:

  • Invite the user to install your app.
  • Link from your web site to your app.
  • Maintain the user's current context. (available in an upcoming release)

Why are Smart App Banners better than custom pop-ups?

  • Pop-ups and Pop-overs interrupt a user.
  • User may already have the app installed (JavaScript is unable to detect this).
  • Opening the app, after manual installation, loses the user's context.



  • Support app-argument; pass custom values to native app.
  • Research for per-page app-id injection (perfect for App directory sites).

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