[D7] Marketo MA

Marketo MA enables integration between a Drupal site and Marketo marketing automation software. Specifically it adds the necessary javascript for tracking pageviews and enables lead data to be captured via user hooks and webforms.

Project Page: http://drupal.org/sandbox/jyokum/1949342

Git Repo: http://drupalcode.org/sandbox/jyokum/1949342.git

The Marketo Munchkin module is similar in its ability to add basic javascript tracking but provides no option for taking advantage of Marketo's SOAP API and any sort of request queuing. Marketo MA also add deep integration with Webforms which is not available in the Munchkin module. I have reached out to the current maintainers to explore options on how these modules could work together but no response as of yet.

Utilization of Marketo's SOAP API for basic lead tracking is a building block for a deeper integration with Marketo and it's lead / campaign management capability and is a significant differentiator from the munchkin module. With the Marketo MA module administrators have the ability to ensure data is captured and is done so in a way that does not jeopardize performance. Lead data can be captured and queued up for delivery later as well as stored for future viewing. This also breaks the dependancy on javascript as it is not required for SOAP based interaction.