If multiple Features provide for instance a feature module branded "Blog" (via the module name) they would show up on admin/build/features multiple times with the same name.
There is a necessity for distinguishing admin names ("Open Publish Blog") from common names ("Blog"). Site builders need to have a human readable name available for evaluating features and distinguishing them (admin name); once a site is built, common users should be provided a common name.
Comments
Comment #1
Grayside commentedMultiple features providing a basic "Blog" functionality should probably not be used to avoid confusion. Features that expand on blog functionality should have a progressively enhanced name to match what they do.
You can use hook_system_info_alter() to change the name of a module in the site. A Features Rebranding module to facilitate module renaming and string overrides per feature would be a useful thing.
Comment #2
Grayside commented