Splash Awards Retrospective 2025

Problem/Motivation

We are planning and conducting a retro about the finished season of Splash Awards 2025, including:
- What should we continue with? (what went well?)
- What should we stop? (what went wrong?)
- What do we need more of? (What can be improved?)

Meeting Notes:

What should we keep (what worked well):
• The ceremony itself worked smoothly and was perceived as a success.
• Despite a very small team, the overall output was impressively high.
• Sponsor acquisition and relationships were very successful.
• The moderator delivered an excellent performance and contributed positively to the atmosphere.
• Jury work was solid overall.
• The location was outstanding and received very positive feedback.
• The photo wall and backdrop concept was a strong idea and visually appealing.
• Financially, the event ended with a slight surplus which was further justified through the community party.
• Overall, the evening was considered a full success by the team.

What should we stop (what did not work well)
• The award trophies themselves were not convincing and did not meet expectations.
• The photographer’s performance was weak, which led to the photo wall being barely used.
• Sponsor organization, especially contracts, was chaotic and inefficient.
• Buzz and visibility around the event were too low.
• Attendance levels were a little behind expectations, as several companies did not show up.

What should we improve (what needs improvement)
• Increase marketing efforts and allocate a higher budget to generate more buzz and reach.
• Introduce clear sponsor contract templates to professionalize sponsor management.
• Improve the quality and design of the award trophies.
• Provide better guidance for the jury, including transparent evaluation criteria published on the website at an early stage.
• Strengthen post event follow up and communication, especially as preparation for the 2026 season.
• Improve event documentation, including photography and video coverage.

Open follow up topics and next steps:
• Confirm that all invoices have been paid.
• Finalize and distribute the aftermovie. The video will be shared by Nico.
• Review and update the Splash Awards Germany website.
• Decide on and initiate planning for Splash Awards 2026.