BurdaForward

The digital company BurdaForward publishes journalistic offers like FOCUS Online, CHIP, Finance100, Huffington Post, NetMoms and The Weather Channel. Most of these target group-oriented portals are considered to be leaders in their areas of interest. For example, FOCUS Online is the number 1 in news websites in Germany and CHIP is a first place among the computer and digital services.

With its own advertising unit, Burda Forward reaches with his extensive network 33 milion unique users, that means 60 percent of the internet users in germany.
In spite of the different target groups, FOCUS Online, Huffington Post, CHIP, Finance100, NetMoms and The Weather Channel have one main focus: The user! Outstanding journalists, experienced developers, communication experts and digital strategists are doing everything they can to align the offerings every day to the needs of the users. For this, Burda Forward is in constant communication with its users and is passionate about their interests and wishes. Countless tests in the in-house user lab, regular surveys with research and UX experts help here to get the opinions of the users.

In digital marketing the user's first thought has a consistent good-vertising strategy, too. Away from the banner overkill, that is placed at the portals on user-friendly advertising, which delivers a real value. This added value includes content that corresponds to the interests of the users. Content with which they interact, which they can like or share. All this is provided by Burda Forward clients and agencies with Native Advertising Expertise and an experienced content team. In this way, every advertising idea is brought to life with a single storytelling.

Chief Executive Officer (CEO) of BurdaForward GmbH is Oliver Eckert. The co-directors are Thomas Koelzer, Martin Lütgenau, Dr. Tanja zu Waldeck and Daniel Steil.
The company is part of Hubert Burda Media.