[META] Experience Builder Personalization

Overview

Marketers want to create personalized experiences for their end users. They want to show the right content to the right person at the right time. Creating personalized content and displaying it to the right user is not possible without using third party tools.

Proposed resolution

Experience Builder can be used for building variants for personalization.

• #3525798: [META] Personalization Discovery
• #3525595: [META] Personalization Segment API
• #3525726: [META] Personalization component source
• #3525795: [META] Personalization Variation negotiation and rendering

User interface changes

Experience Builder editors can create segments, and can customize variations targeted to those segments.
End users will see content more relevant to them when they need it.