Ability to optimize a web site for search engines
Demonstrated by: 

A Skilled search engine optimizer should be able to do the following:

An Expert search engine optimizer should additionally be able to do the following:

Roles and Tasks that may use this skill

Discover Drupal mentor (Contributor role)
Share your experience and expertise with an underrepresented student in the Discover Drupal program
Duration: ongoing
DrupalCamp speaker (Contributor role)
Make a presentation at a DrupalCamp or DrupalCon event
Duration: 1 hour