Hi,
my client asked me to implement AdWords into the drupal site. He gave me the Conversion-Code-Snippet provided by google. But there is no "conversion_label" added. Asking for that, he said that he can´t find this.
The code isn´t added to my drupal site without adding this conversion_label, as it looks like, because no such code like "" is to be found in the source code of the site.
At the google-support-site I found this threat:
https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/Googl...,
where it says, that

...the conversion_label being removed from the Remarketing tag....

The module´s readme.txt says:

7. One last step before tracking will function. Conversion labels have to be
setup on a per node basis!

Any advice?

thanks
Vincent

Comments

vincent_jo’s picture

vincent_jo commented
Issue summary: View changes
perignon’s picture

perignon commented

Conversion labels are the core of conversion tracking. You have no conversion tracking without one!

Conversion labels are in the tracking code provided by Google.

Here is an example code:

<script type="text/javascript">
   /* <![CDATA[ */
   var google_conversion_id = 123456789;
   var google_conversion_language = "en";
   var google_conversion_format = "2";
   var google_conversion_color = "ffffff";
   var google_conversion_label = "AAAAAAAAAAAAAAAAAAA";
   var google_remarketing_only = false;
   /* ]]> */
   </script>
   <script type="text/javascript" 
  src="//www.googleadservices.com/pagead/conversion.js">
   /script>
   <noscript>
   <div style="display:inline;">
   <img height="1" width="1" style="border-style:none;" alt="" 
  src="//www.googleadservices.com/pagead/conversion/123456789/
  ?label=AAAAAAAAAAAAAAAAAAA&amp;guid=ON&amp;script=0"/>
   </div>
   </noscript>

See the "var google_conversion_label"

In regards to remarketing read this: #2184537: Support Google AdWords Remarketing tag

vincent_jo’s picture

vincent_jo commented

thanks for the quick reply,
I´ll pass that over to my client to find out why the code he got has not included this "var google_conversion_label".

What I have got looks like this:

<script type="text/javascript">

/* <![CDATA[ */
var google_conversion_id = xxxxxxxxx;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxxxxx/?value=0&amp;guid=ON&amp;script=0"/>
</div>
</noscript>
perignon’s picture

perignon commented

That is a remarketing code.

If you link Adwords to Analytics, you do not need this anymore. It is done automatically. We do not support the Google Adwords Remarketing code because it's better to link your Adwords and Analytics accounts and let Google handle the remarketing for you!

perignon’s picture

perignon commented
Status: Active » Fixed

Status: Fixed » Closed (fixed)

Automatically closed - issue fixed for 2 weeks with no activity.