Adding admin links in views adds tab but no title to admin menu

When creating a custom admin view the new page is added via a tab, but has no title.

This certain view is called featured and should display all the specific content that is marked with a field named featured. The goal is to provide quick access to a listing of content that has been marked accordingly.

I have cloned the admin/content admin view but am unable to get the title to appear in the tab.

See attached screenshot