Drupal for Content Editors and Digital Marketers

Course Description

Drupal is a flexible platform for creating content and a powerful tool for content editors and marketers. In this course, you'll learn how to implement a content strategy in Drupal using standard content editing and page building tools. You'll get a solid understanding of how the content publishing system works and learn tips and tricks for improving your content's accessibility, consistency, and SEO value.

Throughout the training, we'll do hands-on exercises to get you comfortable with planning, editing, publishing and managing content on a Drupal website.

Learning Objectives

You'll come away with knowledge of:

• How to use Drupal for publishing, editing and managing content
• Drupal core and how to extend functionality with contributed modules
• Essential terminology for content editors
• How to effectively plan and structure content
• How to use tools like Paragraphs and the Layout Builder
• Workflows for publishing and scheduling content
• How to test content for usability and mobile responsiveness
• Best practices for accessibility

Syllabus

• Introduction to Drupal for content editors and digital marketers
• Overview of a content strategy
• Style and content guide
• Web accessibility essentials
• Designing and following a content workflow
• Translating content
• Working with media, taxonomy and menus
• Using Blocks, Paragraphs, and the Layout Builder
• Marketing with Drupal
• Assessing content to make it easy to discover, read and share
• Measuring user behaviour
• Extending the functionality of your site

Who Will Gain the Most From This Training?

Content specialists and digital marketers who want to learn how to take advantage of Drupal as a marketing and content publishing platform.