I'm one of those people who is motivated by hearing "something cannot be done." As a “Jill-of-all-Trades”, I have an eclectic set of strengths and therefore thrive in positions that require a diverse set of skills. In both my personal and professional life you will find that I am often seeking out novel experiences; jumping on most opportunities where I can challenge myself to learn something new.

Throughout university, I kept up with the latest social trends by working as Lead Brand Ambassador for the largest electronic music events conglomerate in the United States. In this position, I had the opportunity to guide a large team of student representatives throughout the Research Triangle as they tackled strategic social media and guerrilla marketing campaigns for various events.

Part Account Manager and part Marketing Specialist at DesignHammer, a Durham-based web development agency that specializes in Drupal, I ensure that our technologies and online solutions continue to align with the strategic goals of our clients as their business needs change over time. As a marketing consultant, I take advantage of the latest analytics platforms to guide clients into making appropriate, data-driven decisions regarding the restructuring of content on their new and future business website. Helping clients strengthen their web presence and finding more effective ways to target and better resonate with their desired audience(s) is one of my specialties. I excel at close collaboration with multiple departments to formulate and assist in the execution of these strategies. GAIQ certified, I find it strategically necessary to track KPIs and report on analytics before, during, and after a website redesign; as there is nothing more professionally fulfilling than watching a digital marketing strategy come to fruition.

From designing brand collateral to executing email/social campaigns; from comprehensive competitive analysis reporting to composing high-tech case studies; I currently execute a variety of marketing operations for DesignHammer, alongside several other clients. I also aid in the development of strategic business partnerships via ongoing networking activities, occasionally sourcing new business prospects in the process. While cultivating new & sustainable opportunities is rewarding in itself, I am typically more focused on strengthening relations with new and existing clients.

Away from my desk, I enjoy exploring the world and meeting new people. If I'm not at a local music event or new restaurant in town, you are likely to catch me playing video games or on a Netflix binge assuming the role of amateur film-critic.