The Facebook pixel enables you to measure, optimize and build audiences for your ad campaigns. With Facebook Pixel you can:
- Get insights about the people who visit your website.
- See how your customers are moving between devices before they convert.
- Ensure your ads are being seen by people most likely to take the action you want them to take.
- Find more people who are similar to your best customers.
- Create relevant ads on Facebook based on the products people have visited on your website.