Brand USA, the destination marketing organization for the US, made the decision to move from its proprietary CMS to a more modular and flexible solution: Drupal 8. With two subsites already running on Drupal, Brand USA had first-hand experience with the Drupal platform. Consolidation of multiple platforms was a big benefit (Sitecore/Drupal) and Drupal 8 had the features they needed without the overhead of proprietary licensing fees. Freedom from licensing costs and feature limitations were other drivers, in addition to ease of use for content updates.


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