Publishing

Prevention is the best medicine

How do I eat right? What's the best workout? Why am I in pain? These are among the questions that Prevention magazine, one of the nation's leading healthy-lifestyle brands, answers for its legions of loyal subscribers. Prevention boasts a circulation of 2.8 million, numerous editions around the world and more than 10 million monthly readers who also gain access to the website, which generates 2.6 million unique visitors every month and 22 million page views. With such a large audience, quality, performance and reliability are of paramount importance.

As competing websites in this fast-growing niche offered more interactive elements and advanced features, Prevention.com needed a complete overhaul. Breathing new life into this healthy brand meant improving usability and searchability as well as enhancing site performance so that it could handle large traffic spikes and page views.

Site building for healthy living

Having built successful websites for other Rodale properties - including MensHealth.com, WomensHealthMag.com and Fitbie.msn.com - NorthPoint was keenly aware of how to deliver the vision for Prevention.com's new web presence.