Order Alert is an automated system that enables Drupal to send a mass email to members of a role, notifying them of a new order request from Drupal Commerce. Simply put, a user creates a new role (in this scenario, we'll call "contractor"). Using the configuration console, the user will select a default role ("contractors") that will receive the orders from Drupal Commerce. "Administrators," Authenticated Users," and "Anonymous" are ignored. Finally, a notification will be emailed to all "contractors" when a new order is requested so the "contractors" can respond the new lead.