Describe the business model

Problem/Motivation

It is currently possible for non-technical users to create sites for clients using proprietary products like Wix and Squarespace. We need to explain to users how Drupal adds value to their services. Self-service users will want to launch Drupal from the drupal.org home page rather than purchasing a subscription from a white-label storefront. We need to explain how a storefront can provide a level of service beyond what clients would get from a self-service product.

Proposed resolution

Value of Drupal

• Drupal has value because control is in the hands of users.
• The Starshot road map and marketing materials show the benefits users can expect if they stay with Drupal.
• They may be non-technical users now, but as their skills grow, Drupal will grow with them.

Value that can be added by a storefront

• Content creation
• Personal training and support
• Customized flavors of Drupal product
• Uptime guarantees
• Accessibility guarantees
• Site monitoring
• Translation
• Moderation

Remaining tasks

• Build a step-by-step business plan.
• Provide marketing materials.