A few months ago I migrated my movable type blog over to drupal. I used pathauto as an easy way of creating path aliases to match MT's old archive URL format -- breaking old links is bad, and all that. What I wasn't expecting was the huge spike in search engine traffic.

Now, my blog is clearly not Instapundit, DKos or Engadget, or something like that. It's a personal site where I ramble about drupal and gaming and personal events and post photos and rant about sociology occasionally. With drupal and pathauto, though, I've jumped into the top ten Google hits for a number of commonly used phrases. I'm even the top result for a number of the topics I've posted on.

This is huge. As someone who, back in the day, did 'search engine optimization' for a small web company, the fact that I've jumped into the top results of any google search purely by accident is cool news. Drupal's clean, structured HTML plus the search engine friendly urls are a killer combination.


dado’s picture

On the basis of this post I checked out pathauto, and as of now I plan to use on all my sites. Very configurable. Instantly retrofits your entire site with Google-friendly URL paths. In today's Google-dominated world, this should probably be core Drupal functionality.

Thanks for the tip!


cre8d’s picture

I have a question about pathauto - I started using it but because we have a lot of content, it was in the thousands and thousands of entries in the database and seemed to slow everything down insanely and we were having MySQL connection errors. I prefer how Wordpress has everything in the .htaccess file for their nice permalinks.

Has anyone else had this problem?

pgrote’s picture

How much does it slow it down?

cre8d’s picture

The server was having issues and we would have to restart it, some of the aliases stopped working because I think there were too many connections to MYSQL? When we restarted, it would fix it.

travischristopher’s picture

we might put all those slimy SEO company’s out of business

cre8d’s picture

Heh, yes I roll my eyes when I hear how much money people are paying those guys to find out such basic info...

eaton’s picture

A lot of the 'sellable' SEO involves getting into the top 10 or so results for a *specific search phrase*... That's maddeningly difficult, though, and it usually involves gaming the system in some way. This approach -- an emphasis on good URL construction, good content, good titling, etc -- means that when you are in the top results, you will probably actually have the content people are looking for.

Jeff Eaton | Click Here To Find Out Why Drupal "Sucks"