In DrupalCon Baltimore's Driesnote, it was said that "Drupal is for ambitious digital experiences". Dries outlined this topic more substantially in a blog post in June 2016: http://buytaert.net/drupal-is-for-ambitious-digital-experiences

From that post:

We need to better communicate Drupal's identity, demonstrate its true value, and manage its perceptions and misconceptions. Words do lead to actions. Spending the time to capture what Drupal is for could energize and empower people to make better decisions when adopting, building and marketing Drupal.

One of the best ways to accomplish this goal of better setting expectations is to have Drupal's mission statement and philosophy reflect the present and future. The last time it was substantially updated was a decade ago in #83301: Rewrite of Mission Statement to be more clear and well-defined.

Our mission statement exists at https://www.drupal.org/about/mission-and-principles and is currently:

The Drupal mission is to build the best open source content management framework—one that represents the newest ideas and best practices in community publishing, knowledge management, and software design. We believe in open source, innovation, globalism, and collaboration.

I'm not sure if the issue queue is the best place to discuss what the mission and philosophy should be (or who has the authority to change it in the first place), but nonetheless we should track progress of this effort here for reference.

Comments

quicksketch created an issue. See original summary.

quicksketch’s picture

Issue summary: View changes
btopro’s picture

if goal is marketing (regardless of what it ends up being) it needs to be 1 non-complex sentence. "Drupal is community plumbing" from the olden days was evocative and easy to start a conversation with when explaining Drupal. The current statement quoted above I will never say in a conversation beyond something like "Drupal seeks to build the best open source content management framework."

In that vein, while I don't agree with the tag line, it is image evoking, short, and a conversation starter:

Curious traveler: "What is Drupal"
Community member: "Drupal is for ambitious digital experiences."
Curious traveler: "Oh, that sounds cool, like what"
Community member draws upon any number of high profile examples from there.

Another thing to consider in framing is that "Drupal is for ambitious digital experiences" is not inherently techno-babble where as "open source" and "content management framework" are techno-jargon to majority of earth's population.

andypost’s picture

Looks only association has mission

apaderno’s picture

Project: Documentation » Drupal.org content
Component: Correction/Clarification » Other
Category: Feature request » Task

That page is not part of the documentation. I am moving the issue to the correct project.