I got some new requirements:

1. Web master able to build persona based on user activities
2. Site should leverage conversion rate optimization.
3. Each user able to enable or hidden menu items and menu items should appears at top of menu based on user frequent clicks.
4. Need to build personas using analytics data, missing user and role based analytics data.
5. Multivariable testing capability

I searched modules and mentioned below.
https://www.drupal.org/project/visual_website_optimizer (Module available but not 3rd party integration)
https://www.drupal.org/project/visitor_actions
https://www.drupal.org/project/Visitors
https://www.drupal.org/project/personalize
https://www.drupal.org/project/personalization

I have not tried above modules completely, anybody used those module to build persona and marketing use.

Our team reviewed other CMS too, we got to know Sitecore would fit the requirements as well.

Welcome your feedback's.

Thanks in advance.

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