I think calling the module panopoly_magic and "Panopoly Magic" (in human readable form) is fine. Twitter called itself ... Twitter!

But, we need to improve anywhere we mention it in the documentation or where we can give a full description, so that people know what it's for. This doesn't matter so much for other modules (like Panopoly Admin, Panopoly WYSIWYG, etc) because what it does is obvious from the name - but with Panopoly Magic, it isn't, and we don't make things better with our documentation.

For example, the first paragraph of Panopoly Magic's project page and README is:

Weaves together the chaos magic. Very cool stuff.

Anyway, I've had lots of people ask me what panopoly_magic does. :-)