Constructive

A Boutique Branding & Interactive Agency

Founded in 2000, Constructive is a brand experience firm located in New York City. For 14 years, we've provided a unique combination of strategic, creative and technical expertise to help nonprofit organizations, academic institutions and game-changing companies achieve greater positive impact in the world. As an integrated branding and interactive agency, we have the technical acumen to build the most complex systems that most branding & design firms lack; and unlike most tech shops, we’re highly skilled in the finer points of design & branding necessary to create exceptional brand experiences online.

Collaborative to Our Core

We believe every client must be a co-creator of their brand experience. and our approach is guided by the belief that before we can answer “how,” we must ask “why?”. Collaboration and research run through everything we do. And while like anyone, we have firm beliefs and best practices, we understand that great partnerships start with checking pre-conceived notions at the door and keeping your eyes & ears open. In this pursuit, we believe in challenging ideas—and having our ideas challenged. Because the more we learn from our clients, and the more you learn from us, the more successful we’ll both be together.

Strategic Thinking from Start to Finish

With Constructive, strategy isn’t a buzzword we throw around. It’s the central tenant of our approach and a continuous thread that runs through everything we do. Our team combines 4 areas of strategic expertise together to make sure everyone stays focused on what really matters: creating effective brand experiences.

• Brand Strategy: Who are you, what do you do, and why does it matter? We learn about you, your audience and the space in which you operate; help clarify organizational thinking around your passion and purpose; then develop positioning that clearly communicates.
• Content Strategy: Writing effective content requires a plan to get there. We audit and evaluate your content against broader goals and the specific needs of a website; then develop a plan to create content that’s focused on the specifics while keeping its eye on the big picture.
• Design Strategy: As the central discipline behind change and innovation, design reaches across everything from operations and infrastructure to the visual. By understanding the context in which everything happens for your brand, we develop sustainable design systems and strategies that strengthen and support your brand for the long-run.
• Technical Strategy: Technology is about more than bits and bytes. Sure, clean code and a solid system architecture are important, but if technical solutions aren’t aligned with business and user goals, they fall flat. We make sure yours won't by providing perspective from brainstorming and specifications to workflow definition and development.

A Proven Process

Whether you’re well-versed in interactive or relatively new to it, it’s our job to make sure you understand where things are headed and how we’ll be getting there every step of the way: establishing roles and responsibilities, setting expectations and scheduling milestones. So, which approach is best: Agile, Lean, Waterfall, Process-based, Critical-chain?

We believe that no single project management methodology is right for all projects—some are best suited to clearly-defined milestones and deliverables, while others require a more iterative and flexible approach. We apply the Strategic Project Leadership® model to determine the right approach based on four key criteria: Technical Requirements, Novelty of Project, Pace of Execution and Overall Complexity. The result is an engagement that makes sure we’re all working together to meet your needs—and having a good time doing it.

Of course there's much more to story than just this, so if you'd like to see our work, read our insights or work with us, visit our website at constructive.co to learn more.